PROFITsystems announced that it is now enabling independent retailers to target market and contact their customers via email and text messaging.

Technology makes it possible for consumers to shop the internet prior to stepping out their front door. They are now choosing which marketing and contact material they wish to receive by giving permission to companies that provide them with that service. Big home fashion and improvement retailers like Crate & Barrel, Lowe’s, & Ethan Allen are amongst those that provide these types of services. With the release of e-Marketing, PROFITconsulting can help retailers utilize these same permission based marketing tools.

PROFITconsulting, a division of PROFITsystems, has developed software that extracts and queries valuable customer database information. The data then integrates with their online campaign software. This allows retailers to easily create and send e-newsletters and special promotions to those customers who have opted in. It also enables them to segment and more precisely target their audience, thus enabling a more efficient way of doing business and marketing.

PROFITconsulting clients are using this for salesperson follow-up with quotes and open sales, delivery and service confirmations, thank you emails, layaway reminders, targeted next purchase and past purchase campaigns and even automatic birthday cards.

David McMahon of PROFITconsulting, recognizes how this will help retailers and stated, “e-Marketing is going to revolutionize the industry! It’s strengthening the relationship bond between consumers and their preferred retailers. Consumers are the ones that make decisions on who provides them value. PROFITconsulting is giving the retailers the best tools and training so that retailers can communicate this value to their preferred customers.” McMahon went on to say, “If your customer’s next home improvement project is entered into the database as master bedroom, then the retailer can email them with bedroom ideas when the time is appropriate and avoid costly same old media promotions. The future is permission based, targeted and segmented value driven marketing!”

PROFITsystems is a leading total solutions provider for the home goods industry providing management software, consulting, performance groups, group-buying freight programs, and advanced retail education. The features in PROFITprofessional include fully integrated inventory management and accounting systems. PROFITsystems was recently ranked on Inc. 5000’s inaugural list of the 5,000 fastest growing businesses in the United States.