Leflein Joins Lifestyle California

Furniture World News

Industry veteran Tommy Leflein has joined wood furniture resource Lifestyle California as Vice President of Sales and Marketing for the eastern United States. He reports to John Decker, senior vice president. The position had been vacant for several months and Decker was covering the territory. Arthur Wu, Lifestyle California's CFO stated that, "Tommy Leflein comes to us with extensive industry experience. I feel confident that he will be able to expand our retail penetration with new product and new marketing ininitiatives, as well as maintain the high standards of customer service that Lifestyle California has been know for." Leflein, who is based in the company’s Edison, N.J., office, most recently was a sales representative for Standard Furniture. He previously represented Thomasville, Rowe and Pennsylvania House, and was Vice President of BenchCraft. He is a past winner of the Dean of IHFRA Award from the International Home Furnishings Representatives Assn and is a member of the Board of Directors of the Greater New York Home Furnishings Association. About Lifestyle California: Lifestyle California has been the leader for over 30 years in casual dining rooms from China. They were first to bring the concept of "counter height dining room" into the marketplace. Today they sell many of the top 100 retailers throughout the USA. The company also produces a wide selection of wall units, and has recently entered into the bedroom category.