“Designers have a potential to author the history of their times, to literally shape the way the world looks,” Dymowska says. “Designers have the power to choreograph human behavior, to infuse mundane objects and spaces with expression, beauty and meaning—thus making lives richer.” 

Kokoszynsks worked on the new LaCrosse and is now working on future Buick products. “Buick is doing amazing things with design and it is great to be part of it,” she said. 

“With a cadre of young designers bringing energy to the Buick brand, the new LaCrosse is a rolling statement of where Buick is going in the future,” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “What’s interesting is that in creating this vehicle, these young designers are taking cues from what people want in their homes, and Buick sees our Market constituency as a key target audience. After all, High Point is the cradle of design in the home furnishings sector, and the High Point Market is known around the world for having the greatest number of new product introductions every season.” 

Casey continues, “At the High Point Market, we also recognize that innovation and creative inspiration is shared across industries. In the past, we have hosted aerospace designers at Market, as well as designers involved in automotive, healthcare, energy and various building technologies among others. Indeed, not long after we launched the High Point Market e-newsletter, we noticed an interesting phenomenon in our database. We were receiving opt-in requests not only from home furnishings professionals, but designers from companies with names like Disney Imagineering, Siemens USA and Lockheed Martin. It didn’t take us long to realize that designers derive creative inspiration from many sources in the world in the world around them, and those in other industries see our emphasis on new product design as one of the key components that differentiates the High Point Market from any other.” 

In addition to celebrating the intersection of design between the home furnishings and automotive industries, Buick is sending 2010 LaCrosse Sedans to augment the Market’s existing “Go-Anywhere” fleet with luxury service.   

“General Motors’ goal is for our customers to experience their vehicles, while our goal is always to continually provide an exceptional customer experience for our Market guests,” Casey says. “For this reason, the opportunity to afford Market-goers a higher-end, luxurious Go-Anywhere experience is a win-win situation for both Buick and the High Point Market.” 

About the High Point Market Authority: 

The High Point Market Authority is the official sponsor of the High Point Market in High Point, North Carolina. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting thousands of visitors from more than 110 countries twice each year, the High Point Market is the driving force of the home furnishings industry.