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Articles Found : 334 : You can narrow your search by using the drop down box above
1. Are You Telling Customers The Right Story? (Thursday, November 19, 2009 - Furniture World Magazine)
The right way to connect to potential customers, whether through advertising or in person, is to tell the customer’s story. Now, you’re probably wondering, “How can I tell the customer’s story? Here’s how.
2. Furniture Retailers Go Tribal - Part 1 (Thursday, November 19, 2009 - Margarett DeGange)
This is the day of the tribe, the day of community and the day of meaningful connections. The old era of the big company, with the big CEO in the big private office, hiding out behind big T.V. ads is just about over as a viable way of doing business.
3. Build A Retail Home Furnishings Sales Machine - Part 2 (Thursday, November 19, 2009 - Larry Mullins)
Part 2 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
4. Out Of The Box Retailing - Mortise & Tenon, Etc. (Thursday, November 18, 2009 - Janet Holt-Johnstone)
Ruminations on the future of furniture retail and the internet. Continued from August/September FURNITURE WORLD.
5. Build A Home Furnishings Sales Machine (Sunday, October 04, 2009 - Larry Mullins)
Part 1 of this three part series looks at alternatives retailers have to just cutting back expenses in these tough times. Instead, Larry Mullins suggests ways to become a Market Leader and leave sleeping competitors behind.
6. All The World’s A Stage At Retailer Mig andTig (Wednesday, August 19, 2009 - Janet Holt-Johnstone)
Two chains (Mig and Tig, and Mortise and Tenon), plus four partners on the leading edge of retail.
7. Advances In Evidence Based Advertising (Wednesday, August 19, 2009 - Larry Mullins)
Now is the time to convert expensive, weak retail advertising into highly productive, cost effective efforts using the internet.
8. Can Your Customers Trust You On Twitter? (Tuesday, August 18, 2009 - Leslie Carothers)
What IS working in today’s economy is the “soft sell.” This is taking place online-through two way interactive conversations with consumers.
9. Get Ready For Business After The Recession - Part 2 (Tuesday, August 18, 2009 - Pam Danziger)
Researcher Pamela Danziger translates the data presented in the first part of this series into information that furniture executives can use to find a pathway to future success.
10. Retail Profile: Zilli (Friday, June 12, 2009 - Janet Holt-Johnstone)
New concept store uses “zones” to reflect international trends and help consumers envision their personal fashion statements. Zilli conducted in-depth surveys that revealed that consumers were eager for new shopping experiences. They wanted something more “interesting, different, unique, even exotic, inspiring, uplifting, fun, beautiful, enticing.” Zilli seeks to be all that.
11. Get Advertising Results: Create An Irresistible Offer (Thursday, June 11, 2009 - Brett Kitchen & Ethan Kap)
Retail furniture store managers can maximize advertising performance by creating Powerful, Irresistible Offers. This can be done by directly addressing the emotional connection customers have that relate to your products, and by including fun offers such as incentives and premiums. This winning combination works much better than just focusing on cheap price promotion.
12. Research Study: What Will The Furniture Business Look Like Post Recession? (Thursday, June 11, 2009 - Pam Danziger)
Part 1: Research identifies three trends that were transforming the luxury home furnishings market - even before the recession hit. Researcher Pamela Danziger looks at data from Unity Marketing's Home Furnishings & Décor Report and more recent tracking studies. In the August/September issue of FURNITURE WORLD Magazine she will translate the data into information that furniture executives can use to find a pathway to future success.
13. Three Secrets of Traffic Building Newspaper Ads (Monday, April 06, 2009 - Brett Kitchen & Ethan Kap)
This article is for those folks who are determined to use newspaper advertising in their media mix.
14. Boost Cash Flow & Generate Sales Now (Monday, April 06, 2009 - Larry Mullins)
This article tells the story of a furniture store owner in St. Augustine who used fresh tactics to beat last year’s numbers in November, December, and January. How he did it is instructive and worth your attention.
15. The Next Big Thing... Mobile Phone POWER Marketing (Monday, April 06, 2009 - Leslie Carothers)
SMS text messaging is the single most widely used data application on the planet. Retailers like Ashley Home Stores have already had some success using it. Here’s how you can start using this inexpensive and effective new media ad tool.
16. Harness The Power Of e-Marketing - Part 2 (Monday, April 06, 2009 - David McMahon)
Old media techniques broadcast a campaign that is the same for everyone. Here’s how to target specific groups with messages they want to see, when they want to see them.
17. Display Trends 2009 (Monday, April 05, 2009 - Janet Holt Johnstone)
Trends Display highlights ways to make furniture stand out while on a budget.
18. Dealing With Transactional Shoppers (Monday, April 05, 2009 - Joe Capillo)
Suggestions for actions you can take right now to improve performance. Prepare for the new retail reality that will emerge as the economy heals from this deep recessionary funk.
19. Blueprint For A Digital Marketing Strategy (Wednesday, January 14, 2009 - Leslie Carothers)
A digital marketing strategy utilizes social media tools to help you to connect with, listen to, and engage directly with consumers.
20. We Made A Huge Mistake! (Wednesday, January 14, 2009 - Ethan Kap & Brett KItchen)
You made a big mistake and purchased too much inventory? Tell your customers about it and give them reasons why your store offers great deals that differentiate your promotions from other sale price advertising.
21. Profiting From Sports Marketing (Wednesday, January 14, 2009 - Janet Holt-Johnstone)
Even in tough times, sports promotions, incentives and creative marketing can attract interest and retail traffic.
22. 2009 Survival Of The Fittest Furniture Stores (Thursday, November 20, 2008 - Furniture World Magazine)
Three savvy Canadian retailers, Paul Dekker, Steve Forberg and Dennis Novosel, look at ways to survive and thrive in a tough economy.
23. Why Should Customers Buy from You? (Wednesday, November 19, 2008 - Furniture World Magazine)
Larry Mullins looks at four wasteful assumptions most home furnishings have, that tend to hobble their advertising and marketing efforts.
24. Sales Associates And Social Networking (Wednesday, November 19, 2008 - Leslie Carothers)
The September/October issue of FURNITURE WORLD Magazine contained information on how furniture retailers can use social networking sites to connect with customers. This time we will look at how sales associates can use powerful tools like linkedin.com, facebook and www.twitter.com to capitalize on a consumer following.
25. What You Need To Know About Social Networking (Wednesday, September 10, 2008 - Leslie Carothers)
Solidify your customer base, energize your sales force, attract a new generation of buyers and generate revenue in a number of innovative ways.
26. Sustainability Update: G-R-0-W-I-N-G Greener (Thursday, September 11, 2008 - Janet Holt-Johnstone)
For these retailers, sustainable retailing is more than a marketing slogan. It is an ongoing process of self improvement.
27. Customers Judge You In The Blink Of An Eye (Thursday, September 11, 2008 - Martin Roberts)
That’s good news if your store exterior and front entrance convey your brand identity and set the stage for the shopping experience to come.
28. What’s Working Now To Drive Traffic (Wednesday, September 10, 2008 - Ethan Kapp & Brett Kitchen)
It isn’t time to do blanket price promotion or a large-scale top of mind advertising awareness campaign. So what should you do?
29. Retail Profile: Karger Gallery (Monday, July 14, 2008 - by Janet Holt-Johnstone)
Renate Karger is racking up the sales in a small footprint store by creating a unique brand and an innovative shopping experience.
30. It Is Time To Manage Your Online Reputation! (Monday, July 14, 2008 - by Leslie Carothers)
Online reputation management refers to tracking all social media websites, blogs, pod casts, wikis, videos and other online content that mentions your company’s brand, its products or services.
31. Inexpensive Showroom Renovations - Big Impact - Part 1 (Monday, July 14, 2008 - by Martin Roberts)
Some quick steps you can take to refresh your store and give it some new energy for about $20 per square foot.
32. Help Bedding Customers To Buy It! - Part 2 (Monday, July 14, 2008 - Guy Eckert )
Series explores the physiology of sleep, value promises and how to convey these messages at the point of sale. Plus, bonus sales techniques that will help any sales associate to make more sales.
33. Cure For The Business Blues (Monday, July 14, 2008 - by Larry Mullins)
Examples of how some furniture entrepreneurs are turning the tide in a negative business climate.
34. Retail Profile: Decorium (Friday, May 09, 2008 - Janet Holt-Johnstone)
Once customers walk in the front door of Decorium, this retailer’s focus is on engaging them and keeping them focused on the home furnishings buying process.
35. Revenue Opportunities With Free Website Analytics (Friday, May 09, 2008 - Leslie Carothers)
Google has empowered any home furnishings retailer who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website. Here are the top ten ways you can use analytics to generate more offline sales from your online efforts.
36. Forget Old Media, Use People Media™ -- Part 5 (Friday, May 09, 2008 - Larry Mullins)
People Media™ begin at the top. Your store’s Brand begins with your own personal Brand. All of us have a Brand. You cannot fake it. Here are easy and inexpensive tips for using People Media on your website, on your sales floor, in your direct mail and even at the point of delivery.
37. Futon and Specialty Sleep Trade Leases Permanent Space In Las Vegas (Sunday, April 20, 2008 - Furniture World Magazine)
Space in “Building C” will present futons, sofa sleepers, specialty bedding and related home furnishings accessories.
38. Eye-Popping Retail Display Trends (Sunday, March 09, 2008 - Furniture World Magazine)
Janet Holt-Johnstone reviews fourteen “Trends” displays, each having a different visual ambience presented to offer retailers ideas for the benefit of “needy” customers.
39. Recession Proof Direct Mail Strategies (Sunday, March 09, 2008 - Brett Kitchen and Ethan Kap)
The Traffic Guys provide recession proof ideas for building traffic by using mailings directed to “be-back” and “lost” customers.
40. Forget Old Media Use People Media™ (Saturday, March 08, 2008 - Larry Mullins)
Digital communication is changing marketing as we know it. Old marketing assumed that someone was watching your commercials and reading your ads. Many furniture retailers are bombarding customers with weak and hastily prepared advertising messages, but you don’t have to.
41. 14 Things Furniture “Guys” Don’t Know About Women (Monday, January 07, 2008 - Steve Fusco)
Informative and humorous look at the ways our male dominated industry is missing out on really connecting with our target customers.
42. Double Your Store Traffic - Part 6: Put A Stamp On It! (Wednesday, January 02, 2008 - Brett Kitchen and Ethan Kap)
Direct mail is proving to be more and more effective, even while traffic and sales slump for most furniture retailers. If, however, you find that your direct mail results are flagging, read this article for tips and techniques that are guaranteed to improve your returns.
43. The Seven Lost Ad Secrets - Part 3 (Wednesday, January 02, 2008 - Larry Mullins)
Larry Mullins explains how to effectively use new, inexpensive, uncluttered, media to reach the public and tell your story. He does a post mortem on those pervasive Big Box ads and provides tips to help you to make your ads really pull.
44. The Media Is The Message At Conway Furniture (Wednesday, January 02, 2008 - Janet Holt-Johnstone)
Retailer uses light and entertaining radio commercial format to promote a “Shop?North America”, environmental and quality message.
45. Discover Your Retail DNA - Part 5 (Friday, November 09, 2007 - Martin Roberts)
Seven ways are presented to keep your store looking fresh and make your offerings more relevant... on a budget!
46. Turning Retail INSIDEOUT (Friday, November 09, 2007 - Janet Holt Johnstone)
Retailer finds that having a small showroom isn’t a hindrance to sales success. INSIDEOUThomestore reaches out to customers using marketing and innovative programs to literally turn their store inside-out.
47. The Seven Lost Ad Secrets - Part 2 (Tuesday, December 18, 2007 - Furniture World Magazine)
Targeting your message to "Boomers" and "Seniors" because that's where the buying power is.
48. Who’s Afraid Of The Big Blue & Yellow Box (Thursday, November 08, 2007 - Steen Kanter & Joe Herget)
So IKEA just announced it’s coming to your town next Fall. Great, just enough time to plan your “Going Out of Business Sale”. Hey, with the soft economy and your shrinking margins, the opening of a 400,000 square-foot IKEA store should just about sound the death knell on your business future, right?
49. Seven Lost Ad Secrets Updated For A Digital Age (Tuesday, September 18, 2007 - Larry Mullins)
How new approaches to advertising can win friends, influence customers and make you money at a time of information overload.
50. Double Store Traffic-Part 5: Hispanic Marketing (Friday, September 14, 2007 - Brett Kitchen & Ethan Kap)
Even if you don’t speak Spanish and don’t have any bilingual staff, you can boost traffic and sales by addressing the growing and affluent Hispanic or Latino market.
Articles Found : 334
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