| 1. |
Decorating School Crash Course - Fabrics Part 2
(Thursday, November 20, 2008 - Furniture World Magazine)
Continuation of this popular series that provides scripts furniture retailers use to conduct successful consumer design seminars. This installment reveals how customers can choose main and supporting fabrics, and work with pattern and texture. Included is a glossary of fabric terms and photos.
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| 2. |
Use Color Undertones For Standout Furniture Displays
(Thursday, November 20, 2008 - Furniture World Magazine)
A look at how showroom wall colors and lighting can make furniture either blend in to the background or make it stand out to create exciting displays.
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| 3. |
How To Increase Delivery Fuel Efficiency 25% Or More
(Thursday, November 20, 2008 - Furniture World Magazine)
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| 4. |
2009 Survival Of The Fittest Furniture Stores
(Thursday, November 20, 2008 - Furniture World Magazine)
Three savvy Canadian retailers, Paul Dekker, Steve Forberg and Dennis Novosel, look at ways to survive and thrive in a tough economy.
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| 5. |
Sales Associates And Social Networking
(Wednesday, November 19, 2008 - Leslie Carothers)
The September/October issue of FURNITURE WORLD Magazine contained information on how furniture retailers can use social networking sites to connect with customers. This time we will look at how sales associates can use powerful tools like linkedin.com, facebook and www.twitter.com to capitalize on a consumer following.
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| 6. |
13 Ways To Survive In Very Dry Times
(Wednesday, November 19, 2008 - Furniture World Magazine)
In times like these, retailers need to hone cash management skills, buy smarter and sell better.
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| 7. |
Why Should Customers Buy from You?
(Wednesday, November 19, 2008 - Furniture World Magazine)
Larry Mullins looks at four wasteful assumptions most home furnishings have, that tend to hobble their advertising and marketing efforts.
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| 8. |
Wolfgang Kranz leaves Koelnmesse
(Friday, November 14, 2008 - Furniture World Magazine)
Organizer of imm cologne, The International Furnishing show announced that Wolfgang Kranz (49) has resigned from his position as Executive Vice President of Koelnmesse.
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| 9. |
A Bad Boss Can Send Your Employees to an Early Grave
(Monday, September 29, 2008 - Furniture World Magazine)
A third of US workers spend a minimum of twenty hours per month at work complaining about their boss. Are you the worst type... the seagull manager?
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| 10. |
What You Need To Know About Social Networking
(Wednesday, September 10, 2008 - Leslie Carothers)
Solidify your customer base, energize your sales force, attract a new generation of buyers and generate revenue in a number of innovative ways.
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| 11. |
The Driver’s Role In Perfect Deliveries
(Thursday, September 11, 2008 - Dan Bolger)
Now is the time to look at your delivery systems,in-home service/ sales calls and driver education.
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| 12. |
Top Ten Things Furniture Retailers Need To Know About Lighting
(Thursday, September 11, 2008 - Monte Lee)
Ten ways to improve your displays, save on your electricity costs and avoid the most common lighting mistakes.
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| 13. |
Customers Judge You In The Blink Of An Eye
(Thursday, September 11, 2008 - Martin Roberts)
That’s good news if your store exterior and front entrance convey your brand identity and set the stage for the shopping experience to come.
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| 14. |
Personal Sales Tips For Slow Days
(Thursday, September 11, 2008 - Cathy Finney)
A small attitude adjustment and a few reminders of important sales do’s and dont’s can get you back on track.
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| 15. |
Modern Ways To Increase GMROI
(Thursday, September 11, 2008 - David McMahon)
Part 2: Old school ways to increase this critical measure are just not enough anymore!
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| 16. |
What Are They Thinking, Those Crazy Store Owners
(Thursday, September 11, 2008 - Joe Capillo)
Sometimes furniture store owners say and do things that defy reason. Three examples.... more to come.
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| 17. |
Sustainability Update: G-R-0-W-I-N-G Greener
(Thursday, September 11, 2008 - Janet Holt-Johnstone)
For these retailers, sustainable retailing is more than a marketing slogan. It is an ongoing process of self improvement.
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| 18. |
Decorating School Crash Course
(Wednesday, September 10, 2008 - Margarett DeGange, M.Ed.)
Lesson #7a: Script for a design seminar that will help your customers to make knowledgeable color, pattern and texture choices.
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| 19. |
What’s Working Now To Drive Traffic
(Wednesday, September 10, 2008 - Ethan Kapp & Brett Kitchen)
It isn’t time to do blanket price promotion or a large-scale top of mind advertising awareness campaign. So what should you do?
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| 20. |
Build Loyalty Before 5PM With Same Day Service Calls
(Wednesday, September 10, 2008 - Michael Bowman, Roomful Express)
Roomful Express Furniture improves key operations metrics with new program.
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| 21. |
Decoratomg & Rug Cleaning Tips From Nourison
(Tuesday, August 12, 2008 - Furniture World Magazine)
home fashion and rug cleaning tips for home Furnishings retailers who cater to budget conscious consumers.
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| 22. |
Sealy Names Larry Rogers as President and CEO
(Wednesday, July 23, 2008 - Furniture World Magazine)
Since joining Sealy in 1979, Mr. Rogers has held various roles within the organization including his most recent position as President of Sealy North America.
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| 23. |
Inexpensive Showroom Renovations - Big Impact - Part 1
(Monday, July 14, 2008 - by Martin Roberts)
Some quick steps you can take to refresh your store and give it some new energy for about $20 per square foot.
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| 24. |
Help Bedding Customers To Buy It! - Part 2
(Monday, July 14, 2008 - Guy Eckert )
Series explores the physiology of sleep, value promises and how to convey these messages at the point of sale. Plus, bonus sales techniques that will help any sales associate to make more sales.
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| 25. |
Getting Important Information From Your Bedding Customers
(Monday, July 14, 2008 - Furniture World Magazine)
Peter A. Marino, Ron Wolinski and Cathy Finney provide helpful information for sales professionals on qualifying and probing.
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| 26. |
7 Steps To Easily Reduce Fuel Costs
(Monday, July 14, 2008 - by Dan Bolger)
Now is the time to look at your delivery systems, in-home service/sales calls and driver education.
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| 27. |
It Is Time To Manage Your Online Reputation!
(Monday, July 14, 2008 - by Leslie Carothers)
Online reputation management refers to tracking all social media websites, blogs, pod casts, wikis, videos and other online content that mentions your company’s brand, its products or services.
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| 28. |
Cure For The Business Blues
(Monday, July 14, 2008 - by Larry Mullins)
Examples of how some furniture entrepreneurs are turning the tide in a negative business climate.
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| 29. |
Modern Ways To Maximize Your GMROI - Part 1
(Monday, July 14, 2008 - by David McMahon)
This article will highlight some modern ways to increase your GMROI by using technology to pull in extra customers and move merchandise while minimizing costs.
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| 30. |
Staying Alive During Tough Times - Part 6
(Monday, July 14, 2008 - by Joe Capillo)
Here are some suggestions for staying alive, and maybe even doing better, in these tough times.
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| 31. |
Retail Profile: Karger Gallery
(Monday, July 14, 2008 - by Janet Holt-Johnstone)
Renate Karger is racking up the sales in a small footprint store by creating a unique brand and an innovative shopping experience.
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| 32. |
Special Supplement - Area Rugs For Every Budget
(Monday, July 14, 2008 - Furniture World Magazine)
Eight pages of valuable rug sales and design tips, marketing ideas and text on rug construction, fibers, styles, quality features and cleaning.
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| 33. |
Foam Packaging Recycling Basics
(Friday, May 09, 2008 - Dan Bolger)
Recycling EPS now makes sense for furniture retailers. There are a number of processing alternatives that can change its disposal from a big expense to one that can actually generate a payback.
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| 34. |
Revenue Opportunities With Free Website Analytics
(Friday, May 09, 2008 - Leslie Carothers)
Google has empowered any home furnishings retailer who wants to uncover and/or create revenue opportunities by installing Google Analytics on his or her website. Here are the top ten ways you can use analytics to generate more offline sales from your online efforts.
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| 35. |
Help Bedding Customers To Cool It!
(Friday, May 09, 2008 - Guy Eckert)
This article is the first in a two-part series exploring the physiology of sleep, the evolution of bedding products, value promises and how to accurately convey these messages to consumers at the point of sale.
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| 36. |
Forget Old Media, Use People Media™ -- Part 5
(Friday, May 09, 2008 - Larry Mullins)
People Media™ begin at the top. Your store’s Brand begins with your own personal Brand. All of us have a Brand. You cannot fake it. Here are easy and inexpensive tips for using People Media on your website, on your sales floor, in your direct mail and even at the point of delivery.
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| 37. |
16 Bedding Sales Tips
(Friday, May 09, 2008 - Peter Marino)
Sixteen ways you can boost bedding sales... from developing rapport (#1) To handling customer objections by treating them as implied needs.
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| 38. |
“I’ll Know It When...
(Friday, May 09, 2008 - Peter Marino)
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| 39. |
Retail Profile: Decorium
(Friday, May 09, 2008 - Janet Holt-Johnstone)
Once customers walk in the front door of Decorium, this retailer’s focus is on engaging them and keeping them focused on the home furnishings buying process.
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| 40. |
Futon and Specialty Sleep Trade Leases Permanent Space In Las Vegas
(Sunday, April 20, 2008 - Furniture World Magazine)
Space in “Building C” will present futons, sofa sleepers, specialty bedding and related home furnishings accessories.
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| 41. |
Trend Center To Debut At Spring High Point Show
(Wednesday, March 12, 2008 - Furniture World Magazine)
The trend center, located at Suites at Market Square, called "Amazed", is designed as a maze of distinct rooms each providing a different experience for the visitor.
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| 42. |
Convert More Phone Price Inquiries Into Sales
(Monday, March 10, 2008 - Leslie Carothers)
Convert More Phone Price Inquiries Into Sales
This is the first in a FURNITURE WORLD Magazine series written by Leslie Carothers to help home furnishings retailers manage their intentional and unintentional internet presence. This month she explains how to turn internet inquiries into solid sales.
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| 43. |
Don’t Annoy Customers With Poor Follow-up Calls!
(Monday, March 10, 2008 - Joe Capillo)
Although follow-up is the way to get be-back customers, when improperly executed, follow-up calls can be counterproductive. For mega-retailers, bad follow-up can work just enough times to keep them doing it, but for everyone else, it just doesn’t make sense.
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| 44. |
Decorating School Crash Course- Part 6, Accessories
(Monday, March 10, 2008 - Margarett DeGange, M.Ed. )
Decorating seminars help customers solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on an Accessorizing Seminar for customers and prospects.
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| 45. |
Eye-Popping Retail Display Trends
(Sunday, March 09, 2008 - Furniture World Magazine)
Janet Holt-Johnstone reviews fourteen “Trends” displays, each having a different visual ambience presented to offer retailers ideas for the benefit of “needy” customers.
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| 46. |
Recession Proof Direct Mail Strategies
(Sunday, March 09, 2008 - Brett Kitchen and Ethan Kap)
The Traffic Guys provide recession proof ideas for building traffic by using mailings directed to “be-back” and “lost” customers.
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| 47. |
Add 250,000 Gross Margin $$ Without Raising Prices!
(Saturday, March 08, 2008 - David McMahon)
Clearance sales may have their time and place, however, there are many other more productive ways to increase GMROI. You can do this without increasing prices or holding inventory clearance sales.
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| 48. |
Forget Old Media Use People Media™
(Saturday, March 08, 2008 - Larry Mullins)
Digital communication is changing marketing as we know it. Old marketing assumed that someone was watching your commercials and reading your ads. Many furniture retailers are bombarding customers with weak and hastily prepared advertising messages, but you don’t have to.
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| 49. |
14 Things Furniture “Guys” Don’t Know About Women
(Monday, January 07, 2008 - Steve Fusco)
Informative and humorous look at the ways our male dominated industry is missing out on really connecting with our target customers.
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| 50. |
Staying Alive During Tough Times - Part 5
(Monday, January 07, 2008 - Joe Capilllo)
Even with a great strategy and professional players, without a coaching staff who observe, adjust, consult with individual players, and perform ongoing training, and who measure everything, the results will not be good.
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