| 1. |
Selling Sleep Essentials - Pillows & Mattress Protectors
(Thursday, January 19, 2012 - Russell Bienenstock)
Part five of Furniture World’s selling better bedding series features expert sales tips and techniques for furniture and bedding retailers that want to sell more pillows and mattress protectors
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| 2. |
Time For Furniture Store LED's
(Thursday, January 19, 2012 - Furniture World Magazine)
Today we can give a direct answer to the $64 question, “Are solid state lighting systems ready?”
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| 3. |
Google AdWords: Ultimate New Media Marketing
(Thursday, January 19, 2012 - Mike Root)
Maximize your impact with Google AdWords & Paid Search, the ultimate new media marketing.
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| 4. |
Retailer's Stories - Part 11 Hermann Furniture
(Thursday, January 19, 2012 - Janet Holt-Johnstone)
Part 11: Retailers share interesting stories of growth, hardship and their strategies for success.
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| 5. |
Media Mix Magic - Part 4
(Thursday, January 19, 2012 - Larry Mullins)
By putting the proven principles of evidence-based advertising to work, you will be able to leverage media to revitalize your market share like nothing else can.
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| 6. |
Furniture Tales
(Tuesday, December 06, 2011 - Furniture World Magazine)
It’s the stories of our industry that this installment from Grandpa Mike-e-e! at 90 is all about. Every furniture rep, manufacturer and retailer has a few really good ones.
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| 7. |
Retailer's Stories - Part 10 Belfort & Arrow Furniture
(Tuesday, December 06, 2011 - Janet Holt-Johnstone)
Retailers share interesting stories of growth, hardship and their strategies for success.
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| 8. |
Tools of The FurnitureTrade
(Tuesday, October 04, 2011 - Robin Blonsky)
Retail strategies a successful second generation furniture retailer learned from her Mom and Dad.
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| 9. |
New Media Marketing: Host Your Own Web TV Show
(Monday, May 30, 2011 - Mike Root)
A regularly scheduled Web TV show will make it easy for you to communicate decorating tips, introductions, new service offerings, and best sellers. Mike Root provides step-by-step instructions on how to get started.
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| 10. |
Furniture Retailers Share Their Stories - Part 7
(Monday, May 30, 2011 - Janet Holt Johnstone)
FURNITURE WORLD’s retail home furnishings store readers share their stories of survival, growth and service. This series that commemorates Furniture World’s 140 year of publishing, continues with interesting stories from retailers Arte de Mexico, Conway Furniture and Mattress Giant.
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| 11. |
Private Label Credit For Furniture Retailers
(Monday, May 30, 2011 - Marc Sczesnak)
Private label credit card programs can be custom-designed to fit the needs of large and small furniture retailers alike.
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| 12. |
Rep Rewards Program Launches for Summer 2011 Las Vegas Market
(Monday, May 09, 2011 - Furniture World Magazine)
The program is designed to foster a partnership with the thousands of sales representatives who actively promote Las Vegas Market.
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| 13. |
Weekly Furniture Message From Margo - Mindset Strategies for Life & Business Success!
(Tuesday, March 23, 2011 - Furniture World Magazine)
Here is a 55 minute audio on self-mastery— mindset really! Listen only if you are serious about breaking the ties of the things that hold you back from amazing success.
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| 14. |
Manual Techniques For Moving furniture
(Wednesday, March 16, 2011 - Dan Bolger)
In our current era of robotics and other high-tech solutions, it is easy to overlook the necessity and importance of smart manual handling.
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| 15. |
Case Study: Cost Of Not Managing Sales Performance
(Tuesday, March 15, 2011 - Joe Capillo)
If you title your sales manager a “Store Manager” you’re making a mistake. The store doesn’t need a manager. The salespeople need a leader. They need a coach. They need a teacher, a guide, a caring mentor, a person who knows stuff and can help them. Look at this real-life example to understand why.
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| 16. |
Retail Break Even Analysis
(Tuesday, March 15, 2011 - David McMahon)
This article will demonstrate how to calculate your break-even point of sales. It also provides real world examples of ways smart retailers can reduce their break-even points and level of risk.
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| 17. |
Dreaming Of Better Bedding Sales?
(Tuesday, March 15, 2011 - Furniture World Magazine)
This is the first part in a series that looks at how retailers can sell more higher-end bedding. In this issue, we define the luxury bedding category, present information on customer demographics and start to look at what experts say about best sales practices.
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| 18. |
Sales Opportunity: Gender Awareness - Part 3
(Tuesday, March 15, 2011 - Margo DeGange)
This installment continues our discussion about how women buy, and presents tips furniture retailers can use to sell more by creating sales initiatives.
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| 19. |
Mattress Advertising Wars
(Tuesday, March 15, 2011 - Larry Mullins)
Some say that the major “S” mattress brands have lost the high ground in branding and advertising to Tempur-Pedic. Should they be concerned? Larry Mullins thinks so.
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| 20. |
Successful Retail Furniture Store New Media Marketing
(Tuesday, March 15, 2011 - Mike Root)
This series of articles will share with you direct response strategies utilizing “New Media” marketing to nurture prospects and turn them into long time customers.
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| 21. |
Multiply Ad Effectiveness With The “Why” Factor
(Wednesday, January 05, 2011 - Larry Mullins)
The final article of the “Sell Lots More" series will divulge the game-changing link that ties everything together, the Why? Factor.
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| 22. |
“Herd Mentality” & Reversing Sales Sabotage
(Wednesday, January 05, 2011 - Joe Capillo)
Systems most furniture stores put in place to implement a customer focused sales strategy are being subverted and hijacked by salespeople. When this scenario plays out in your store, your selling strategy and training programs that aim at having salespeople establish strong relationships with customers are sabotaged.
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| 23. |
Furniture Retailers Share Their Stories - Part 5
(Wednesday, January 05, 2011 - Janet Holt-Johnstone)
FURNITURE WORLD’s retail readers share their stories of survival, growth and service. Due to overwhelming response, this series that began in the March/April 140th year anniversary issue, will be continued into 2011. This time Art Van, Decorium, Stickley and Gorman’s are featured.
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| 24. |
Gender Awareness - Part 2
(Wednesday, January 05, 2011 - Margarett DeGange)
Your business will vault 10 steps ahead if you take gender differences seriously and adjust your sales and customer service approaches accordingly. This installment continues our discussion about how women buy, and presents tips furniture retailers can use to sell more by creating sales initiatives.
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| 25. |
Five Smart Steps To e-Tail Inventory Management
(Wednesday, January 05, 2011 - Furniture World Magazine)
Today, consumers initiate their shopping experience. If they find you through Google, you have a chance to get their business. Here’s how to manage your e-tail inventory to make the most of an initial website contact. Included is a 12-step process that will help to make their buying decision easier.
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| 26. |
Outlook For Furniture Industry Transportation 2011
(Wednesday, January 05, 2011 - Dan Bolger)
There will be significant challenges for furniture transportation in 2011 and beyond.
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| 27. |
Nine Lessons On The Proper Use Of Retail Authority
(Wednesday, January 05, 2011 - David Lively)
Retail furniture leaders wield authority and must submit to it as well.
Here’s how to do both in a way that accomplishes key goals.
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| 28. |
Essential Tool For Furniture Stores: Family Boards
(Wednesday, November 24, 2010 - David Lively)
To achieve generational success, families must implement an organized process that allows each key family member to discuss relevant business issues, and express their ideas.
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| 29. |
Retail Furniture Stories -Part 4
(Wednesday, November 24, 2010 - Janet Holt-Johnstone)
FURNITURE WORLD’s retail readers share their stories of survival, growth and service. Due to overwhelming response, this series that began in the March/April 140th year anniversary issue, will be continued into 2011.
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| 30. |
Your Golden Sales Opportunity: Gender Awareness
(Wednesday, November 24, 2010 - Furniture World Magazine)
Your business will vault 10 steps ahead if you take gender differences seriously and adjust your sales and customer service approaches to meet the requirements, needs and wants of male and female customers.
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| 31. |
Pay For Performance!
(Wednesday, November 24, 2010 - David McMahon)
A prime reason why top performing companies out perform their average performing peers is because they pay people extra when they perform better. Here is how to go about taking this path to success.
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| 32. |
Six Ways To Improve The Customer Experience
(Wednesday, November 24, 2010 - Joe Capillo)
Store traffic around the country is down, and for many salespeople, earnings have dropped as well. This has resulted in a palpable sense of low or negative energy on many furniture sales floors that can be felt by customers. Here are six tips that can help you to turn this situation around.
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| 33. |
Costly Retail Headache: Buyer's Remorse
(Wednesday, November 24, 2010 - Dan Bolger)
Two to ten percent of furniture deliveries result in a return or exchange when there is nothing wrong with the furniture. This fact points to opportunities to drastically reduce returns by attending to a few details before, during and after delivery.
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| 34. |
Sales Associates Must Make Friends For The House
(Wednesday, November 24, 2010 - Peter Marino)
The founder of the famous Statler Hotel Chain E. M. Statler once said: “The [salesperson] who thinks that his first duty is selling, is absolutely wrong. Selling is only one of the two important things a [salesperson] is supposed to do – and it is not the more important of the two. The [salesperson’s] first duty is to make friends for his house.”
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| 35. |
Free Advertising For Less Than Two Cents A Day!
(Wednesday, September 22, 2010 - Mark Lacy)
Presented are seven ways that furniture stores can implement an effective personal business card marketing strategy. Salespeople often neglect this inexpensive and surprisingly effective way to increase the number of customers who come in to the store asking specifically for them.
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| 36. |
Retail Furniture Stories -Part 3
(Wednesday, September 22, 2010 - Janet Holt-Johnstone)
FURNITURE WORLD’s retail readers share their stories of survival, growth and service. Due to overwhelming response, this series, that began in the March/April 140th year anniversary issue of FURNITURE WORLD, will be continued throughout 2010.
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| 37. |
Your Next Big Money Making Idea - Part 2
(Wednesday, September 22, 2010 - Margarett DeGange, M.Ed. )
This short series of articles delves into the process of creative thinking, gets into some more practical guidelines for fostering creativity in your organization, and ends with an 8-step process for monetizing your creative efforts.
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| 38. |
Let’s Simplify Your Furniture Inventory - Part 2
(Wednesday, September 22, 2010 - David McMahon)
This article is about selling more inventory and improving inventory buying. David McMahon presents a coordinated approach to age your inventory, mark it down and provide sales compensation incentives to improve profitability.
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| 39. |
Trial Closing: The Art of Getting to YES!
(Wednesday, September 22, 2010 - Joe Capillo)
Trial closing questions ask for an opinion. Closing questions ask for a decision.The benefit of trial closing is that it helps you to get to a favorable decision at the end, by encouraging lots of small yeses along the way. Plus, you can check on the customer’s level of approval of the things you’re showing.
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| 40. |
Multiply Your Ad Effectiveness With The What Factor
(Wednesday, September 22, 2010 - Larry Mullins)
Discover how to start using the principles presented in the first part of this series by making sure that you address the “WHAT” factor in your advertising and other customer communications.
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| 41. |
Retail Solutions For Preventing Employee Theft
(Wednesday, September 22, 2010 - Dan Bolger)
Theft by trusted employees is a big problem for furniture retailers. So what kinds of employee monitoring and process controls should you consider?
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| 42. |
The End For Your T-12 Fluorescents?
(Tuesday, August 31, 2010 - Furniture World Magazine)
Owners and managers of furniture stores that still have T12 lamps and magnetic ballasts have several alternatives to maintain their T12 Lighting systems.
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| 43. |
Furniture Retailers Guide To Intellectual Property - Part 3
(Friday, July 09, 2010 - Lawrence R. Robins and Katherine L. Staba)
IP issues arise internally when creating and protecting your catalogues, websites, advertisements, and trademarks. External concerns over knock-offs, competitive advertising, and improper trademark use are omnipresent in this highly competitive industry.
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| 44. |
A Time To Speak About Generational Change
(Friday, July 09, 2010 - David Lively)
Most family furniture businesses are not prepared to handle wealth transfer. In fact, the majority have made few or no provisions for turning the business over to the next generation.
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| 45. |
I’m Just Looking... For Ideas!
(Friday, July 09, 2010 - Joe Capillo)
Research shows that many customers are really just looking for ideas towards the beginning of the shopping process. Trying to close them before they are ready can, therefore, contribute to overall low closing rates. Instead, work to get them back for a second visit.
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| 46. |
Embracing Creativity In Your Furniture Business
(Friday, July 09, 2010 - Margarett DeGange, M.Ed.)
This short series of articles delves into the process of creative thinking, gets into some more practical guidelines for fostering creativity in your organization, and ends with an 8-step process for monetizing your creative efforts.
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| 47. |
Multiply Your Ad Effectiveness With The Who Factor - Part 2
(Friday, July 09, 2010 - Larry Mullins)
Discover how to start using the principles presented in the first part of this series to create a Unique Selling Proposition)and set a new wave of profitable business into motion for very little cost.
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| 48. |
The End For Your T-12 Fluorescents?
(Friday, July 09, 2010 - Monte Lee)
Major legislation was just passed that affects T12 fluorescent lighting.
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| 49. |
Let's Simplify Your Inventory
(Friday, July 09, 2010 - David McMahon)
David McMahon shows you the core practices that the most profitable businesses follow to achieve the highest return on their inventory investment.
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| 50. |
New Approach To Furniture Delivery Truck Safety
(Friday, July 09, 2010 - Dan Bolger)
Here's what retailers, manufacturers, importers and specialized carriers need to know about compliance issues related to the new CSA2010 regulations to avoid difficulties.
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