Promotional ideas and observations on innovative retail marketing and furniture promotions.
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11/19/2012
Five ideas for running post-disaster high impact furniture sales promotions.
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9/23/2012
Many stores are looking for the right model to compete against the big box stores and the internet. Well, here’s one answer.
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9/14/2011
NOW is the time to get your message out to your customers that you can help them replace lost furniture and carpet but you can’t whisper the message!
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4/29/2011
This column will look at when and what to say to customers to maintain your store’s brand image during a high impact sale – and to position yourself for continued patronage in the future.
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3/14/2011
Today’s landlords are talking to furniture owners about running short-term sales (2-6 months) and in some cases only charging enough to cover their taxes and cam charges (some even charge just a % of gross sales!).
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2/22/2011
Retailers need to plan to restructure the business to align better with the evolving needs of today’s customers and to ensure viability in a highly competitive environment.
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1/15/2011
Make sure your lenders and other financial advisors are the first ones to learn about your plans for conducting a high-impact sale.
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1/11/2011
Look at how the major “macro” market forces have impacted your business at the local level. Factor these key shifts into your action plan for 2011.
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1/3/2011
Immediately assess the “3Rs” in your current business. Use the assessment to begin formulating an action plan for the next six months.
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12/20/2010
Conduct a financial stress-test to size up your situation in terms of fiscal realities.
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12/13/2010
Talk with each member of your sales team. Gauge how they’re feeling (motivationally speaking) and whether or not they have the energy and enthusiasm to do the job.
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12/6/2010
There are three warning signs that can alert furniture store owners to the need to look into the necessity of doing a high impact sale. The first warning sign is poor merchandising/ obsolete inventory.
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