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Mega Motion  Article Series

Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers.

Series Articles

Help Your Furniture Customers Age Gracefully Tip #10: Why Discounts For Cash May Be More Attractive To Boomers Than Financing.


In some cases, advertising special financing programs are not meaningful for this generation because they have discretionary income to make purchases without long term financing plan commitments.

Help Your Furniture Customers Age Gracefully Tip #9: How do you “Romance” A Power Lift Chair To Make It Appealing To the Baby Boomers?


Although you and I know that the target customer for a lift chair is the elderly, that doesn’t mean that you have to present it to them that way!

Help Your Furniture Customers Age Gracefully Tip #8: How to Call out to the Baby Boomer Population


our ads and presentations should tell a story about the product and its features, emphasizing that it will make their lives easier as they age, only as an afterthought.

Help Your Furniture Customers Age Gracefully Tip #7: Identify Your Target Market's Needs - Step 2


Consumer’s love a story, especially when it is a story they can relate to.

Help Your Furniture Customers Age Gracefully - Tip #6: Identifying What Your Target Markets Needs Are


How can you find out what specialized furniture and accessories baby boomers and their aging parents might want to purchase from your store?

Help Your Customers Age Gracefully: Tip #5 - Baby Boomers & Their Furniture Needs


The common thought is that the Baby Boom generation has spent decades gathering furniture and the last thing they are looking to do is buy more…

Help Your Customers Age Gracefully: Tip #4 - Test Your Financing Strategy


Baby Boomers may respond better to a discount than a financing offer.

Help Your Customers Age Gracefully: Tip #3 - They Don't Want To Admit It


If you are selling lift chairs, add some romance. You won't get far selling the way medical equipment retailers do.

Help Your Customers Age Gracefully: Tip #2 - Align With Health & Wellness Benefits


Last week we told you step one in marketing to the Baby Boomer Generation was to find out what they want and need in the way of new home furnishings.

Help Your Customers Age Gracefully: Tip #1 - Every Generation Has Different Home Furnishings Needs


The sheer size of the Baby Boomer demographic and the fact that it is the fastest growing age bracket, means Baby Boomers are a buying force that furniture retailers should specifically target.

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