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Interior Design: Put On An In-Store Seminar Series  Article Series

Series of scripts for putting on a series of in-store interior design seminars for your retail customers.

Series Articles

Decorating School Crash Course: Consumer Seminar On Lighting

10/4/2009

This is the ninth article in our Decorating Crash Course series. The text is written so that you can easily use it to put on a customer seminar on lighting in home decor. It can be presented “as is” but you should add additional elements to give your seminars a personal touch.

Decorating School Crash Course - Fabrics Part 7b

11/20/2008

Continuation of this popular series that provides scripts furniture retailers use to conduct successful consumer design seminars. This installment reveals how customers can choose main and supporting fabrics, and work with pattern and texture. Included is a glossary of fabric terms and photos.

Decorating School Crash Course Fabrics Part 7a

9/10/2008

Lesson #7a: Script for a design seminar that will help your customers to make knowledgeable color, pattern and texture choices.

Decorating School Crash Course- Part 6, Accessories

3/10/2008

Decorating seminars help customers solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on an Accessorizing Seminar for customers and prospects.

Decorating School Crash Course - Part 5, Furniture Placement

1/2/2008

Decorating seminars help customers solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Furniture Placement Seminar for your customers and prospects.

Decorating School Crash Course -Part 4, Focal Points

11/8/2007

Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Decorating with Focal Points Seminar for your customers and prospects.

Decorating School Crash Course - Part 3 Style

7/9/2007

Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Furniture Styles Seminar for your customers and prospects.

Decorating School Crash Course - Part 2

3/9/2007

Part 2 in this series on design and decorating principles can be used as a script for putting on your first customer color seminar.

Decorating School Crash Course - Part 1

12/7/2006

This six part series will help you to quickly gain and retain valuable and usable design and decorating principles that you can effortlessly communicate to your customers—principles your customers want to know. Part 1 introduces the series and provides rules for putting on simple and sensational design seminars to help build a loyal and educated customer base.

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