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Most Recent Sales Education Articles

Leather Education Guide -Part 3
Volume 144 NO.5 September/October,  Furniture World Magazine

Panel of industry retailers and manufacturers give Furniture World readers advice on how to position leather offerings for maximum sales through intelligent sales and advertising practices. A leather identification chart and glossary of terms rounds out this three part series.

EDITOR’S CORNER
Volume 144 NO.4 July/August,  Furniture World Magazine

Larry Schneiderman's Eight Foot Rule

Sales Education Articles

Published 2004 - 2014

Leather Education Guide -Part 3  - 9/29/2014

Panel of industry retailers and manufacturers give Furniture World readers advice on how to position leather offerings for maximum sales through intelligent sales and advertising practices. A leather identification chart and glossary of terms rounds out this three part series.  

Leather Education Guide -Part 2  - 7/9/2014

Panel of industry experts follows up on it’s discussion of current leather trends covered in the last issue, with leather buying facts, advice on servicing and cleaning leather, plus warranties.  

EDITOR’S CORNER  - 7/9/2014

Larry Schneiderman's Eight Foot Rule  

Drop Everything  - 7/8/2014

Ideas, stories and teaching moments adapted from a new, well reviewed book by Larry Schneiderman of Schneiderman’s Furniture.  

Furniture Library Debuts Plaxico Gardens  - 3/16/2014

Bienenstock Furniture Library Gardens to debut during High Pont show.  

Leather Sales Education Guide - Part 1  - 3/16/2014

This two-part series is a complete guide for retail owners, buyers and sales professionals that details leather features, benefits and advantages. It also includes best retail practices from a panel of industry experts.  

Retail: Just Like Your First Date  - 1/3/2014

Retail is full of first dates. Gordon Hecht reflects on how a bit of maturity goes a long way in pleasing customers, partners and improving performance in retail organizations.  

Ninety Seconds To Successs Series  - 12/10/2013

This 90 Seconds To Success Series article looks at furniture coatings and their impact on the long-term beauty of our products. It will also touch on how sales associates might address some of the health/environmental concerns that relate to the furniture making process.  

Pineapple Furniture Sales Hospitality  - 9/30/2013

A three-step process to explain and train your way to a comfortable and hospitable customer buying experience.  

Mentoring Furniture Mavericks  - 9/30/2013

Tips for jump starting the furniture careers of young employees and co-workers.  

    
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