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Kingsdown to Showcase Comprehensive bedMATCH Update at High Point Market

Furniture World News


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Kingsdown bedMATCH system incorporates 3-d scanning to better marry consumers with the most supportive mattress for their individual sleep needs.

Kingsdown reports that it is showcasing the latest version of its bedMATCH system at the Spring High Point Market. The new system provides testing with 3-D technology designed to measure the body with a complete 360-degree scan to better marry consumers with the most supportive mattress for their individual sleep needs. The system is designed to empower consumers in buying a sleep system that offers the type of support best suited for them .

More precise in its measurements, the new system, bedMATCH 3-D Fit, has a newly designed retail kiosk that better displays the measurement process for consumers. Sleeker than the previous bedMATCH pod, the updated version also features a high-definition screen positioned above the bed that displays an avatar of the consumer’s body in 3-D.

“We’ve moved significantly moved the needle on technology created to help consumers find the best mattress,” said Frank Hood, chief executive officer of Kingsdown. “The updates have improved bedMATCH and put it light years ahead of other diagnostic systems in the industry. The new bedMATCH clearly demonstrates how the measurements combine for a mattress recommendation and helps clear up the confusion that surrounds buying a new mattress.”

The new bedMATCH system and kiosk will be in the company’s High Point showroom located in space M-528 in the International Home Furnishings Center.

Kingsdown introduced bedMATCH in 2011 to help guide consumers’ mattress purchase decision-making process. Retailers who have incorporated bedMATCH into their bedding departments see an average increase of more than $300 for a queen mattress purchase. The system takes more than 1,000 calculations and uses 18 different statistical measurements on pain criteria, flexibility of lumbar curve, distribution of weight in various anatomical zones and more. The system also incorporates gender, height and other body specifications. Once the data is gathered and calculated, bedMATCH recommends a family of mattresses that will provide the appropriate support using Kingsdown’s gold, green, blue and red designations for support levels. Upon making its determination, the new kiosk lights up in the gold, green, blue or red to signal the recommended mattresses for the consumer.

“By using bedMATCH in their stores, retailers can help eliminate the stress and confusion consumers experience in buying a new mattress,” said Kevin Damewood, executive vice president of sales and marketing.

A brand agnostic system, bedMATCH works with mattresses outside of the Kingsdown family of products.


More about Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as its manufacturing facility, are also headquartered in Mebane. International offices are located in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Virginia; Lakeland, Florida; Stockton, California; Toluca, Mexico; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Seremban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.


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