Therapedic Launches 2 New Collections at Las Vegas Market

Furniture World News Desk on 2/15/2018

Pictured above is the TheraLuxe®HD (bottom) and Therawrap®2(top)

Bedding producer Therapedic recently reported that it launched its new TheraLuxe HD collection, a pocketed coil, step-up version of the successful Medicoil HD line, and a two-sided line called Therawrap2 at Las Vegas Market. Therawrap2 is the first two-sided pocketed line released by Therapedic. Both lines were enthusiastically received, said Borreggine.

In addition, the updated Tommy Bahama collection featuring patent-pending i-Flex technology, a quilt that features a micro-mini pocketed coil sewn into the quilt package, was featured at this show.

The group also unveiled new point-of-sale displays and materials at this market. New lifestyle and product graphics for lines such as TheraLuxe HD featured three "hero" graphics with smaller, companion graphics, which tout product features or components of the product lines. There was also a store display unit that made its debut. This display unit featured room for three queen sets, and came equipped with product specific graphics, a monitor, and in-display lighting that highlight the Therapedic brand name and its positioning.

"We intend to make good use of that display with our dealers," said Chris Sanders, president of Therapedic Idaho.

Other products shown at this market included the Bravura edge-to-edge coil line, which has been the most successful Therapedic line to date, according to Susan Mathes, VP of brand relations for Therapedic.

"We have more factories manufacturing Bravura than we do any other product line," said Mathes. And, this market continued that success story, she said.

"It was a great market for the brand, and it was an even greater market for our licensees," said Norman Rosenblatt, chairman of the board of Therapedic International.

"There was an added bounce in everyone's step," said Rosenblatt, "and that's attributed to the excitement generated by the refreshed space and the new products we showed there."

More about Therapedic: Therapedic International is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees products under the Therapedic brand label, it is a recognized top ten mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed-products are sold exclusively through Bed Bath & Beyond.