Diamond Mattress Unboxes Rally Sales System 2.0 in New Las Vegas Showroom

Furniture World News Desk on 1/19/2018

From the Rally Experience Center in its B-950 Vegas showroom, Diamond Mattress demonstrates air flow and other features of its products.

California-based boxed bed producer Diamond Mattress reports that it will debut its Las Vegas showroom at World Market Center, B-950 along with the Rally Sales System 2.0 designed to help retailers sell through the company’s latest Rally collection upgrades and other products.

Premiering its own 3,500-square-foot space at the Las Vegas Market, Diamond will share with retailers the Rally Sales Process 2.0 that makes selling the Rally collection as easy as 1-2-3 because it “redefines the customer experience and engages them in the process,” said company president Shaun Pennington.

At this winter market, the Rally collection, which is selling at retail now, will have a new upgraded cooling cover to enhance the Rally Cooling and Hybrid Cooling models that debuted at the summer market in August. The Rally Sales Process 2.0 allows the retail sales associate to engage the customer in selecting comfort, core and cover for their Rally mattress.

“The customer experience in the retail store should be an engaging, educational and all-around positive one, and how to create that is what we are going to show retailers who visit our showroom in Vegas. We will lay out a plan for sales success that hopefully retailers can replicate and use to grow their business with Rally and beyond,” said Pennington.

Rally is a 12-bed program that includes all-foam mattresses and hybrids that combine pocketed coils and foam. Each of the beds -- Rally Classic, Rally Cooling, Rally Hybrid and Rally Hybrid Cooling – offer the option of performance fabric or cooling fabric as well as comfort levels of plush, medium or firm.

Diamond’s new larger showroom enables the company show more product, including two new collections in the hot retail price point of $999. The new Generations collection uses Graphene memory foam and a contemporary gray and black cover, offered in plush, medium and firm comfort options. The new CoolTouch hybrid quilted collection combines gel memory foam and pocketed coils, and for the first time, will have a cool to the touch quilted cover.

At the $1,299 retail price point, the Spinal Comfort luxury micro coil collection boasts 1,980 total coil count that includes pocketed coils and a layer of mini coils with a combination of specialty luxury foams. In addition, two new opening price point models include a pocketed coil bed for $599 retail and a 10-inch gel memory foam for $699 retail.

All Diamond mattresses models shown are made in the U.S. and are UPS shippable.

More about Diamond Mattress: Diamond Mattress is a fourth-generation family-owned and operated company that has been handcrafting mattresses in the U.S. since 1946 with a commitment to superior customer service and a focus on quality, value and promoting the importance of a good night’s sleep and its health benefits.