“Organic Goes Mainstream” with Naturepedic’s New Serenade Organic Mattress Program
Furniture World News Desk on
1/22/2018
Naturepedic will feature the Serenade beds offering furniture and mattress stores a simple, certified organic latex and innerspring luxury program at a premium price point.
Naturepedic, the Ohio-based pioneer in certified organic mattresses and bedding, reports that it will be introducing the company’s new “Organic Goes Mainstream” program for furniture stores and independent mattress and bedding stores at the Winter 2018 Las Vegas market. Returning to the SSA showroom C-1565, Naturepedic will feature the Serenade beds offering furniture and mattress stores a simple, certified organic latex and innerspring luxury program at a premium price point of $2499 (MSRP Queen). Taking input from independent furniture stores and mattress dealers, Naturepedic has designed a simple, easy-to-demonstrate step-up organic latex/ hybrid program providing strong margins for retailers at a competitive premium price point for a luxurious organic feel.
The Serenade offers contouring comfort and a universal design that appeals to every sleeper. Built with supportive encased coils and organic latex, the Serenade comes in two firmness options. Made without harmful chemicals to the GOTS, GOLS, and MADE SAFE standards, the Serenade provides a healthier night’s sleep leaving the sleeper refreshed and relaxed each morning. The Serenade organic design eliminates the need for flame retardants while still meeting all federal flammability standards. The new beds are compressed and roll-packed in a box for convenient delivery and easier setup.
According to Barry Cik, founder and technical director for Naturepedic, the company continues to meet consumer preferences by introducing the two latex hybrid options as a step-up from the Chorus beds, which offers retailers a high-quality certified organic mattress at an entry-level price. The Chorus organic mattress utilizes individually encased 8” support coils topped with 1.5” micro-coils for ideal support and a cushion-firm feel. The Serenade offers a choice of 2-inch latex, either firmer or softer, on top of 8” support coils. The construction of organic latex atop encased coils at the price point of a luxury model offers superior value to customers with an interest in organic and natural materials.
More about Naturepedic: Naturepedic, based in Chagrin Falls, Ohio, was founded by environmental engineer Barry A. Cik. Naturepedic specializes in the design and manufacturing of certified organic mattresses for adults and children that promote natural and organic materials, fire-safety, and overall health and safety. For more information, visit www.naturepedic.com.