Durham Furniture To Make International Debut At IMM Cologne

Furniture World News Desk on 1/15/2018

Durham Furniture, a manufacturer of solid wood bedroom and occasional furniture, reports that it will make its inaugural showing at the IMM Cologne show, Jan. 15 - 21 in Cologne, Germany. The 1,300-square-foot show space will be the company’s first exhibition outside of North America.

As it aims to grow its sales distribution in the European market, the company has recently partnered with a sales agency specializing in representing North American furniture in its core markets of Russia and Europe.

The show space, located in Hall 5.1, space A-002, will include some of Durham’s best-selling collections, spanning a wide range of price points. Highlights include several new occasional groupings launched at the recent October 2017 High Point Market, as well as top-selling bedroom collections PerfectBalance, Prominence, Front Street, Defined Distinction, Cascata, and the popular licensed group, Mount Vernon George Washington Architect, a collection inspired by the iconic American landmark of George and Martha Washington’s famous estate in Fairfax County, Virginia.

“We had a very positive year in 2017, and the addition of the IMM show to our market roster and our new sales agency partnership sets a strategic plan in place as we continue our momentum into 2018,” said Luke Simpson, president and CEO of Durham Furniture. “The home furnishings market in Europe is largely untapped from a North American manufacturer’s perspective, so we are very confident there is a large opportunity for our brand and unique product designs.

“As one of only three Canadian manufacturers exhibiting at the show, IMM is a great opportunity for us to spotlight our exceptional North American solid wood quality story with this new and diverse market. Not only are we planning to make new business contacts in the retail sector, but we are also targeting the wholesale, contract and direct-to-trade marketplace,” he continued. “We are quite excited about the endless growth opportunities this fair offers our business and future.”

More about Durham Furniture: Since 1899, Durham Furniture has been committed to making solid wood furniture of exceptional quality, design and enduring value. With a proven legacy of integrity and dependability, Durham, a winner of numerous design awards, is among the premier bedroom and occasional furniture manufacturers in North America. The Durham brand also includes Solid Choices, offering more than 40 finishes for some pieces and collections, and PerfectBalance, offering furniture that is the right style, right finish and right size. All furniture is crafted at the Ontario, Canada, plant using lean manufacturing methods, while still relying extensively on the human touch.