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BDI’s New Website Wins Gold in National Web Designation

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BDI’s website was awarded with a 2017 Gold Award from W3 in the category of Visual Appeal-Experience.

BDI recently announced that it's website has been honored with a 2017 Gold Award from W3 in the category of Visual Appeal-Experience. The W3 Awards honor creative excellence on the web and recognize the creative and marketing professionals behind winning websites. Winners are selected by the Academy of Interactive and Visual Arts.

Completed earlier in partnership with the digital design firm Viget, the BDI website offers visitors an in-depth and personal view of the inspiration behind each collection. Intuitive navigation allows for a rich user experience, and easy access to images, videos, creative materials, and resources makes the site an important tool for retailers and customers alike.

“We redesigned the website with a mission of representing both the originality of BDI’s designs and the functionality of our collections,” said Dave Adams, BDI’s Director of Marketing. “In many ways, BDI furniture needs to be experienced to truly understand the thoughtful engineering and features that make our designs unique. Our new site brings the visitor one step closer to understanding and appreciating our designs. This award is a great validation for all of the hard work and design strategy that went into creating a website that is not only beautifully designed, but provides valuable information for the industry.”

This was the 12th year the awards have been announced with recognitions including “Best In Show”, “Gold”, and “Silver”. More than 5,000 entries were received with each website being evaluated on a 100 point scale. Less than 10% of entries were selected as “Gold” winners.



More about BDI: BDI is a premier designer and manufacturer of innovative home furnishings. Guided by the philosophy that everything has its place, BDI furniture combines original design with innovative function to seamlessly integrate technology into the home and office environments. Collections include media furniture, home entertaining, office solutions, modular storage systems and more. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, and abroad. For more information, visit www.bdiusa.com.

More about W3 Awards: The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning websites, web video, and online marketing programs. Simply put, the W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as like to win as Fortune 500 companies and international agencies.

The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information, visit www.aiva.org.

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