Feizy Partners With Technology Provider, MicroD, On Rug Visualization Tool
Furniture World News Desk on
10/18/2017
Rug designer and manufacturer Feizy recently announced that it has partnered with online solutions leader, MicroD LLC, on a new digital merchandising program for dealers. The integration of the “Accessorize” catalog component paired with the “Build Your Brand” manufacturer landing page, is aimed at promoting corporate and retail brands, while enhancing the online buying experience for shoppers.
Available on the OmniVue website platform by MicroD, the Feizy Catalog Program is a merchandising tool that gives dealers the ability to showcase all Feizy catalog items online without increasing in-store inventory. Dealers that join the program will have access to a dedicated brand landing page to highlight Feizy products and tell their craftsmanship story. Using the “Accessorize” feature, online shoppers can then select a Feizy rug and virtually place it beneath a furniture piece to visualize and coordinate with their other items before purchasing.
“Feizy is known for their quality craftsmanship and high-end designs and their rugs require the best solution to represent their brand.” stated Richard Sexton, Chief Product Officer at MicroD. “MicroD is uniquely qualified to move Feizy into the online marketplace with our partnership. Our robust platform and visualization capabilities will allow their dealers to showcase these beautiful rugs in the best manner possible on the digital landscape.”
By integrating the Feizy catalog with the OmniVue platform, MicroD provides consumers and retailers with a fully responsive website that is optimized and easy to navigate on all devices. Users experience consistent catalog data, beautiful images, interactive room planning and visualization tools, and expert development to maximize for search engine results. With the launch of their 3D elements, MicroD continues to push the shopping experiences into the virtual realm through 3D room planning, 360 degree product views, product configuration, augmented reality, and virtual reality.
“Feizy is excited to collaborate with MicroD on this program and we are looking forward to the benefits it will bring to our dealers.” commented Michael Ackelbein, Sr. Vice President of Global Sales at Feizy. “We want to get our products in front of digital shoppers and our dealers are the best channels to do so. By combining the Feizy online product catalog with MicroD’s OmniVue website platform we are able to bring added value to our dealers and their customers.”
More about Feizy: Feizy is one of the country’s largest manufacturers of fine hand-knotted, hand-tufted and power-loomed rugs, providing luxury at any price. Embracing a family tradition of four generations, Feizy brings beauty to interior designs by building on the exceptional quality standards established in 1973 by company founder and CEO John Feizy. Feizy is a five-time ARTS Award winner and the first and only Oriental rug manufacturer to have been inducted into the Accessories Resource Team’s ARTS Awards Hall of Fame.
Feizy is headquartered in Dallas, TX with the following to-the-trade showrooms: Dallas World Trade Center, Suite 102; High Point Market Square, Suite 145; Las Vegas Market, Building C, Suite 180; New York, 230 Fifth Avenue, Showroom 204-205. For more information, visit www.Feizy.com.
More about MicroD: MicroD is a technology partner in the home furnishings industry who has led the way with innovating online product presentation, website, eCommerce and EDI solutions for manufacturers and retailers. MicroD focuses on the customer journey by tying the entire experience together with consistent data and seamless connections using an Omnichannel approach that increases the customer experience. With our core offerings: eCommerce and website platform; product catalog data; interactive product visualization and 3D solutions; digital marketing; and electronic data interchange (EDI) solutions, MicroD highlights a smarter and faster way to generate traffic and increase sales. For more information, visit www.MicroDinc.com.