Fine Furniture Design Introduces Water-Based, Stain-Resistant Finishes
Furniture World News Desk on
5/21/2017
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Fine Furniture Design recently announced that they have completed a full-scale conversion of the finish line in its Shanghai factory to water-based finishes that are environmentally friendly and more durable. The stain-resistant finish, called Fine Furniture Armour, is now standard on all Fine Furniture Design products.
The High Point-based case goods and upholstery manufacturer tested a variety of materials on the finish, such as wine, ketchup and nail polish remover, as depicted the time-lapse video below After a 24-hour period, the stains were effortlessly wiped away with a soft cloth simply dampened with water.
“After scouring the industry to find the highest quality finishing materials available, our engineering team developed an exclusive technique for applying it in our factory,” said Eric Graham, president of Fine Furniture Design. “The result is a custom-built, state-of-the-art production line that applies the protective finish at every stage, from the wood grain to the top coat.
“Fine Furniture Armour has a hardness to it that can’t be found ‘off the shelf,’” he continued. “Our engineering team worked tirelessly – from the research and planning stages through installation and testing – to achieve this innovative new finish, which not only provides environmental benefits, but also remarkable durability and clarity.”
In addition to the time-lapse video, the company will be rolling out a variety of marketing materials in the coming months to promote Fine Furniture Armour with its retail partners. Materials include trade advertisements, retail and showroom signage, sales materials, tear sheets and other retail point-of-sale tools.
More about Fine Furniture Design: Fine Furniture Design is dedicated to the core principles of providing the best quality, craftsmanship and value in home furnishings today, with superior design and unequalled standards at every stage of manufacturing – from the forest to the finishing touches. Creating precisely crafted case goods and upholstered furniture for homes around the world, its home furnishings are produced in its company-owned manufacturing operations in Shanghai, China. For further information, please visit www.ffdm.com.