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Serta Asks America To “Declare Peace” In New Ad Campaign

Furniture World News Desk on 5/21/2017


According to a National Sleep Foundation’s Sleep in America Poll, Americans are in a state of record-level unrest and discomfort. It’s impacting their ability to sleep comfortably. In a new campaign, Serta is encouraging people to take some time out of their busy lives and “Declare Peace.” With nearly half of Americans claiming they spend less than one hour per day feeling at peace and relaxed, Serta is reminding everyone that there’s no better place than the bedroom to find complete comfort, whether it’s for 15 minutes or a full night’s sleep.

Now through June 16, fans can join Serta by visiting DeclarePeace.com and using #SertaPeace on Instagram or Twitter to share how they’ll take time out to relax and reclaim their bedroom. Those who join are also entered for a chance to win the grand prize of a serene, tranquil bedroom makeover, as well as weekly comforting prizes including mattresses, pillows, blankets, sheets and more.

“It’s no surprise that we are busier and more stressed out than ever before and our ability to sleep is suffering as a result,” said Andrew Gross, Executive Vice President of Marketing, Serta. “We’re passionate about Declare Peace because the bedroom is the calmest place around, and the mattress is at the heart of it. At Serta, we work to bring technology and comfort together, so everyone can find a mattress that’s just right for them to create a bedroom sanctuary of their own.”

To kick off the campaign, Serta has teamed up with actress and mom Jamie-Lynn Sigler who is welcoming people to stop by the Serta Comfort Corner at Big Screen Plaza (851 6th Avenue between West 29th and 30th Streets) in New York City today from 8 a.m. – 3 p.m. (EST). Fans will be invited to join Serta in a relaxing bedroom setting amidst the city’s boisterous streets. There, people will be able to take time out to declare peace and be inspired to recreate their own comfort corner at home, all while trying out Serta’s latest technologically-advanced mattress offerings.

“Between work, travels and being a mom, my days are busy and overwhelming – and it can be really challenging to press pause and be in the moment,” said Sigler. “I am excited to partner with Serta to remind us that we all need to make time to find peace, relax and rejuvenate. And there’s no better place to do that than in the comfort of your own bed.”

Earlier this year, Serta reinvented its most popular mattress collections, offering a variety of models for everyone’s comfort preference and price point. Many models are compatible with Serta’s adjustable foundations – like the new Motion Essentials® base – for a completely customizable bedroom experience:

  • Serta’s all-new iComfort Memory Foam Sleep System features new TempActiv™ technology, which is an advanced temperature regulation system that helps to comfortably cool while supporting every curve of the body.

  • The Serta Perfect Sleeper has been designed with licensed input from the National Sleep Foundation, with each model made with a unique set of comfort and support features to help solve five common sleep problems. 


In addition to the New York City kickoff event and sweepstakes, the new “Declare Peace” advertising campaign will run across broadcast and digital networks including select Spotify channels. Campaign content will also be published across Serta’s social channels.

For more information about the campaign, to find tips and inspiration and learn about Serta’s mattress offerings, visit DeclarePeace.com and follow along on Twitter, Instagram and Facebook.


More about Serta Mattress Company: Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta's product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels

Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality. For more information, visit Serta.com.

More about National Sleep Foundation: The National Sleep Foundation is dedicated to improving health and well-being through sleep education and advocacy. Founded in 1990 by the leaders in sleep medicine, the National Sleep Foundation is the trusted resource for sleep science, healthy sleep habits, and sleep disorders to medical professionals, patients and the public. Sleepfoundation.org, Sleep.org .

National Sleep Foundation’s logo, name, materials and/or insights used by Serta under license from NSF in exchange for Serta’s financial support of NSF’s sleep research and educational activities.