Specialty bedding manufacturer Classic Brands reports that by sourcing Talalay latex globally, it will bring to High Point Market a collection of competitively priced latex mattresses with its Urban Loft Balance line.
Urban Loft Balance will offer a good-better-best story with varied comfort levels. Each of the beds are built with 10-inch profiles available in firm, plush or ultra-plush designs. The three-bed collection will be featured at the High Point Market April. 22-26.
“We searched globally to find Talalay latex at a high quality to meet our discerning standards at a competitive price,” said Michael Zippelli, president and CEO of Classic Brands. “By combining the price with the high volume of product we buy, we have been able to sharpen the price. This collection will definitely shakeup the Talalay latex mattress category.”
Designed to offer a balance of comfort and support, Urban Loft Balance features Talalay latex, which offers a natural buoyant surface. Talalay latex is hypo-allergenic, offers significant temperature control, is free of harmful toxins and provides a pressure-relieving sleep surface. Considered by latex manufacturers a premium material, Talalay latex beds have been unattainable for some consumers due to price.
“Other mattresses crafted with Talalay latex carry a much higher ticket putting top-of-the-line latex beds out of reach for many consumers,” Zippelli said. “We’re changing that with Urban Loft Balance. I’d put these beds up against any in the marketplace for their high quality and extreme comfort.”
Urban Loft Balance joins Classic Brands’ Urban Loft family of mattresses that include Urban Loft Hybrid and Urban Loft Specialty, which encompasses the company’s bed-in-a-box program for its brick-and-mortar retail partners.
The entire Urban Loft collection, including the new Urban Loft Balance, will be featured in the Classic Brands’ High Point Market showroom at 407 Plaza Suites.
More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.
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