imm cologne recently announced that from January 15 to 21, 2018, their new trade fair format Pure Architects will be launched in Cologne for the first time. “With Pure Architects, we are now steadily continuing along our chosen path – namely, adding floors, walls, ceilings and lighting to our core range of furniture”, says Arne Petersen, Vice President Trade Fair Management of Koelnmesse. “The aim of fine-tuning the LivingInteriors concept is to create an innovatively staged spatial experience for architects, designers, planners and interior decorators – and for end consumers, too”, continues Petersen.
The two themes of bathrooms and smart homes will be major focal points in this segment. With the interactive Smart Home installation, imm cologne is showing live how new technologies are having an impact on the design of living spaces – and how interior design is responding. For exhibitors from the bathrooms sector, Pure Architects offers a unique opportunity to present their creative ideas for modern bathrooms in the context of an international interiors show. Visitors can see how the boundaries between bathrooms and living spaces are becoming increasingly blurred.
With Pure Architects, imm cologne is offering exhibitors of innovative room concepts the opportunity to present their latest products and innovations in the context of the lifestyle-oriented Pure segments every two years. The interaction between products and materials in the areas of bathrooms, flooring, walls, ceiling and lighting creates intelligent room solutions and integrated living environments. Together with imm cologne, Living Interiors provides a comprehensive and innovatively staged overview of the entire furnishing world.
More about Koelnmesse: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen China/CIKB in Shanghai, the interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events. For more information, visit http://www.global-competence.net/interiors/
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