Over 154 Years of Service to the Furniture Industry
Furniture World Logo

Palliser Unveils North American Furniture Division At Las Vegas Market

Furniture World News Desk on 1/20/2017


Palliser recently reported that it will debut the North American Furniture division at the Las Vegas Market. Designed as the company’s opening price point line and geared toward the millennial consumer, frames from the division will be showcased in more than 3,300 square feet of new showroom space.

As the name suggests, North American Furniture features upholstery frames made in North America. Designs in the division are upscale and trendy, speaking directly to the millennial consumer. Created with a slant toward more transitional styling, some frames offer mid-century modern elements while others offer a more traditional feel. The division offers a group of stationary sofas, sectionals, accent chairs and storage ottomans. The transitional frames are smaller in scale, while the classic designs are scaled with more generous dimensions.

“We see North American Furniture as a great addition to our company’s upholstery offering,” said Cary Benson, CEO of Palliser. “As our opening price range for us, the division packs a lot of style, design prowess and sturdy construction features. It’s a fantastic entrée for millennials looking to furnishing their first loft.”

With the addition of North American Furniture, the Palliser brand is the company’s mid-priced brand, and Pinnacle is the company’s higher-end division. U.S.-made performance fabrics are at the center of North American Furniture’s merchandising philosophy. The company has partnered with a supplier to offer the Revolution performance fabric with its stealth stain resistance, fade resistance and exceptional durability properties for the division. The fabric is also free of chemicals and perfluorochemicals for safer indoor air quality.

Crafted with high-resilience foam and no-sag spring seating, North American Furniture designs are well made and built for comfort.

Palliser added 3,357 square feet to its existing 15,694-square-foot Las Vegas showroom to accommodate designs from the new division. The North American Furniture line, along with the company’s other introductions, can be seen in the Palliser showroom located at B-1001 in the World Market Center.

More about Palliser: Palliser is a manufacturer of made-to-order leather and fabric upholstered furniture with manufacturing facilities in Canada and Mexico. Palliser produces a full range of upholstered products in leather and fabric including stationary, motion, sectionals and recliners and is the industry leader in the home theater seating category. The designs range from transitional to the latest trends in contemporary styling, and many provide configurable piece options and innovative features. Palliser offers more than 300 cover choices and the majority of products are available in all covers. The unique strength of Palliser is its ability to produce its full complement of products within North America and deliver quality custom furniture on time. For more information, visit Palliser.com.