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Reverie Brings The Stage To The Showroom With Sleep Du Soleil

Furniture World News Desk on 1/20/2017


Reverie recently announced a slate of unique and interactive events for the upcoming Las Vegas Market, Jan. 22-26. The headlining event, Sleep Du Soleil, promises to bring fun, energy and excitement to its showroom with an exotic and mystical performance featuring an adjustable bed base and Reverie DreamCell foam springs in previously unimagined ways. Designed to surprise, delight and most importantly, engage with retail partners and the media, the unforgettable live performances will begin on Sunday, January 22nd at 12pm and run through Tuesday, January 24th at 2pm.

In addition to Sleep Du Soleil, Reverie is launching two interactive events, Ask Martin Anything and Reverie’s Las Vegas Market Scavenger Hunt, each of which will be driven through its twitter page, @ReverieSleep.

Designed to engage with retail partners on a personal level and share via social media, Ask Martin Anything invites the industry to engage with Reverie’s co-founder and CEO, Martin Rawls-Meehan, the prolific inventor and key visionary behind Reverie’s reputation as a sleep technology innovator. Offering a revealing side to Reverie’s leader, retail partners and the media are invited to leave their questions for Martin at the Reverie showroom reception desk. Responses to select questions will be broadcast live during Market via Facebook Live.

Reverie’s Las Vegas Market Scavenger Hunt invites participants to follow @ReverieSleep on Twitter for clues throughout World Market Center and around town – think Market shuttles and hotels – for a chance to win daily prizes in the Reverie showroom January 21-23.

“Rising from a sea of Vegas Market same, our featured entertainment and interactive social media events will bring a new level of excitement to our showroom and are the perfect complement to the exciting new sleep systems we are launching this Market,” said Martin Rawls-Meehan, president and CEO of Reverie. “We look forward to sharing these unforgettable experiences with our retail partners and continuing the conversation online.”

Reverie is also unveiling its Reverie Partner Network (RPN), a new and improved online dealer portal. Designed to serve as comprehensive, one-stop resources for product information and training materials, the portal is also a convenient source for ready-to-print marketing collateral for in-store promotions.
Accessible through pre-assigned usernames and passwords, the network is the ultimate online destination for dealers to access and download a variety of brochures, marketing materials, product specification sheets and warranty information.

Members of the Reverie marketing team will be in the showroom to demonstrate the RPN and highlight key updates that have been implemented based on dealer feedback and emerging technologies.

To experience Sleep Du Soleil and participate in Ask Martin Anything and the Reverie Scavenger Hunt, visit Reverie at the upcoming Las Vegas Market, Jan. 22-26 in its showroom located at B-925 and B-922 in the World Market Center and follow @ReverieSleep on Twitter.

More about Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry. For more information, visit www.Reverie.com.