Ed Hendon Promoted to Sr. Vice President of Operations at Planned Furniture Promotions

Furniture World News Desk on 1/21/2021

Planned Furniture Promotions, Inc. (PFP) has announced the promotion of Ed Hendon to Sr. Vice President of Operations.  In his role, Hendon will continue to work directly with the company’s Event Coordinators and office teams, improving training programs, merchandising, marketing and logistics.  “As a 15-year Sr. Event Coordinator and a 4-year Director of Operations for PFP, Ed has proven his ability to professionally oversee and maximize an event for our clients," said PFP President, Rob Rosenberg.  

A third-generation retailer, Hendon began his furniture career in a family owned furniture store in Kentucky.  As owner and operator of a 51-year-old business, Thurman’s Furniture, Hendon made the decision to close his business and after extensive research, chose PFP to liquidate his store.  After an extremely successful event, Hendon joined PFP as an assistant manager and quickly worked his way into a position as an Event Coordinator.  

The Executive Team at PFP now includes Rob Rosenberg, President, Roy Hester, Tom Liddell and Ed Hendon, all serving as Sr. Vice Presidents and Managing Directors.  “At PFP, virtually every one of our Event Coordinators and Executive Team members has a solid background in retail and a wealth of successful experience in the promotional sales arena”, said Roy Hester, Sr. VP.  

Hendon will report to PFP President, Rob Rosenberg.  To learn more about PFP and their services, visit their website at www.PFPnow.com. 

About Planned Furniture Promotions: PFP clients have enjoyed a long heritage of successful events. Founded in 1962 by Gene Rosenberg and Paul Cohen, PFP has grown into the most popular and highly recommended event company in the United States. PFP specializes in the furniture industry. The company motto is “Our people make the difference.” For more information, visit www.PFPnow.com