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Groovystuff Celebrates its 10th Anniversary with Las Vegas Dealer Promotions

Furniture World Magazine


With 10 successful years in home furnishings under its belt and a newly expanded showroom, sustainable style expert and home furnishings manufacturer Groovystuff says it has reason to celebrate. As part of the company’s year-long celebration, Las Vegas World Market customers can expect to find unique product introductions and enticing promotions in its showroom in Building A, Showroom A642, Monday, February 9-13, 2009. As a team Groovystuff has collectively looked at 2009 and reassessed itself as a vendor for the home furnishings industry. Chris Bruning, Vice President for Groovystuff, announced that they have essentially reinvented how Groovystuff addresses the market by developing specific programs for the Interior Designers, Contract & Hospitality clients, Catalog, E-retailer, and tried and true Brick & Mortar retailers. Bruning states that. "putting Customer Service back on the front burner is what every company should do all the time, and it shouldn’t take a recession to do the right thing." Having said that, he goes on to say that, "the economic climate for so many Americans has changed so dramatically this past year that it is humbling to look back at the things we do right and the things we do wrong, addressing each with vigor." For the Vegas Market, Groovystuff has developed not only product promotions, but also price level promotions, freight caps, and financing for all clients shopping the Groovystuff line. In addition, Groovystuff has renegotiated with their shipping company to open the door for more 20 foot container business which allows the retailers to purchase less product for their store, yet still yield the benefit of free freight, and product discounts just like they would with a 40 foot container. Groovystuff has also strengthened ties with Lyon Credit Service in order to help retailers free up cash given the tightening credit crisis the country has been going through which will help dealers finance their purchases with Groovystuff. According to Bruning, “These are the meat and potatoes programs that every manufacturer should be examining for their customer base to make business happen and help us all re-stimulate the economy. Just offering the standard promotions are not what it takes given this new climate and the ones that are aggressive enough to adapt to the needs of the customer are the ones that will survive. And Las Vegas is where the rubber meets the road in February!” Groovystuff is currently accepting appointments for the show so please confirm with the corporate office at the earliest convenience to schedule a visit. Groovystuff also announced that they have some exceptional press related news to share, but has to wait until the Las Vegas market to release it. Those planning to attend the Las Vegas World Market February 9-13th should come by for the announcement on Monday, February 9th. Committed to sustainable manufacturing and environmental accountability, Groovystuff’s vision is to assist its retail customers in growing their businesses sustainably. Designed for today’s lifestyles and inspired by yesterday’s antiquities, Groovystuff offers six unique residential collections: Prairie, Iron Horse, Adirondack, Back to the Roots, Kodiak, and Rocky Mountain. Each group features pieces designed with the foundation of style, value, longevity, and preservation of natural resources. Groovystuff is a member of the Sustainable Furnishings Council and the American Home Furnishings Alliance. Founded in 1998 by Chris Bruning and Jeff Singleton, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1148), Las Vegas (World Market Center, A642), and once a year at the International Casual Furniture Market in Chicago, IL (The Merchandise Mart, No. 8-9036A). For more information, visit groovystuff.com.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.