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Groovystuff Introduces Groovy Products and Market Specials

Furniture World Magazine
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Eco-conscious manufacturer Groovystuff announced that it is coming to the High Point Furniture Market with a lineup of innovative products crafted from reclaimed teakwood and antique farm implements. Visitors can expect to see a variety of new designs and market specials this October at its newly expanded showroom at Market Square (G-1148). “This market we’re introducing a variety of styles and looks inspired by yesterday’s antiquities, yet designed for today’s lifestyles,” says Chris Bruning, founder, designer and chief marketing officer. “Our vision is to create unique furniture pieces that help retailers grow their business sustainably. And we’re offering market specials that make buying from Groovystuff even easier.” New this market is The Frontier Wagon Wheel-Top Table and Chair set from the Prairie Collection. Hi resolution images available on request. Featuring truly unique styling, the glass-top table is made from a salvaged antique wagon wheel where one half of the hub has been shaved off to seat an insert piece of glass comfortably. The striking pedestal base is constructed from the center hub of the wagon wheel and elbow joints crafted from oxen yokes provide a decorative flair as well as added support for the wagon wheel table top. The stylish yet comfortable Adirondack Circuit Bench feature a curved seat and back also created from the antique wagon wheel. As an added flair, the legs of the Adirondack Circuit Benches are made from actual wagon wheel spokes. Groovystuff will also introduce the Chris Bruning Signature Collection. Each piece in this special group has been personally designed by Groovystuff founder and designer Chris Bruning and bears his unmistakable style and influence. From wagon wheel benches to iron-accented rockers, Chris’ vision renders each piece remarkable. Also new at this market are three sales promotions designed to make buying from Groovystuff even more rewarding. Customers who order a 20-foot or 40-foot container will receive free freight and shipping directly to their door, including damage-coverage, insurance and clearance through customs. Customers ordering a 40-foot container at standard stocking dealer pricing will be offered a 25 percent discount, and a 10 percent discount will be offered to dealers ordering a 20-foot container. In addition to these pricing specials, Groovystuff is also offering customers product incentives. For every $10,000 order at stocking dealer pricing, Groovystuff will give dealers a free Frontier Bar (TF-772) and two Cattle Baron Bar Chairs (TF-777-30) representing an MSRP of $2,500. This potentially gives the retailer $10,000 worth of product for $7,500 which would yield an automatic 25% discount. Dealers that place a $5,000 order at stocking dealer pricing will be offered a choice of a free Arapaho Wagon Wheel Bench (TF-048-A) or Arapaho Wagon Wheel Rocking Bench (TF-735), representing a MSRP of $1,250 resulting in $5,000 worth of product for a $3,750 investment again yielding a 25 % discount. New customers who place a minimum order of $2,500 will also be offered free products—their choice of one of three items (all with an MSRP of $650): an Adirondack Pool Chair (TF-901), a Teak Root Pedestal (TF-902-W-30), or a Drifter Root Vase (WA-192) resulting in $2500 worth of product for a $1,850 ultimately a 25% savings to the retailer. In addition to amazing product introductions and marketing promotions this market, showroom visitors can also enjoy “live art” by Eric Moss, hear the live rhythm and blues music of the Groove Dogz, and enjoy frozen Goovyllinis: Peach Bellinis created ala Groovystuff style. Committed to sustainable manufacturing and environmental accountability, Groovystuff’s vision is to assist its retail customers in growing their businesses sustainably. Designed for today’s lifestyles and inspired by yesterday’s antiquities, Groovystuff offers six unique residential collections: Prairie, Iron Horse, Adirondack, Back to the Roots, Kodiak, and Rocky Mountain. Each group features pieces designed with the foundation of style, value, longevity, and preservation of natural resources. Groovystuff is a member of the Sustainable Furnishings Council and the American Home Furnishings Alliance. Founded in 1998 by Chris Bruning and Jeff Singleton, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1148), Las Vegas (World Market Center, A642), and Chicago (The Merchandise Mart, No. 8-9036A). For more information, please visit groovystuff.com.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.


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