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Macy's Launches Trump Home™ At Herald Square Location

Furniture World Magazine
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Article Summary: Macy’s will become the first in the market to showcase this exclusive brand of furniture collections based on the life of Donald J. Trump.


Macy’s is hosting an extra special housewarming with Donald Trump to celebrate his latest venture, a new furniture collection. Whether in a city-sized apartment or suburban oasis, the real estate mogul turned television megastar’s latest collection may provide the perfect opportunity to live like Donald Trump, for urban dwellers and suburbanites alike. An entrepreneur known worldwide for his business expertise and classic American style, Trump has cornered the market on luxury product collections that already include menswear, accessories and super premium vodka. By launching Trump Home™ on Thursday, July 19 at Herald Square, Macy’s will become the first in the market to showcase this exclusive brand of furniture collections based on the life of Donald J. Trump. The evening, hosted by House & Garden Style Director Carolyn Sollis, includes a unique opportunity to meet the man behind the brand and experience the luxe lifestyle. “Macy’s is thrilled to launch Trump Home™ at our world-famous flagship store,” states Macy’s East Chairman and CEO Ron Klein. He adds, “The Trump Organization is globally recognized for luxury and an upscale lifestyle. With our continued partnership that has extended beyond apparel to include furniture, Macy’s brings the distinctive Trump Brand to each customer so they may experience it everyday.” Trump Home™, manufactured by Lexington Home Brands, includes two distinct lines of stylish pieces that encompass the bedroom, dining, home office, home entertainment and occasional furnishings, in addition to a full line of upholstered products. Westchester™ offers classic styling on an opulent scale, while Central Park™ reflects Trump’s metropolitan roots in more contemporary designs. Macy’s East: Macy’s East, a division of Macy's Inc., owns and operates approximately 171 stores in twelve Eastern states and the District of Columbia. Known for its fashion and affordable luxury, the company is synonymous with spectacular events including the world famous Macy’s Thanksgiving Day Parade, Macy’s 4th of July Fireworks and the Macy’s Flower Show. Macy’s Herald Square, the company’s flagship location, is the World’s Largest Store. For more information on Macy’s East please visit www.macys.com/pressroom and select Macy’s East. The Trump Organization: The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. Donald J. Trump is the Chairman and President of the Trump Organization, a privately held company in New York. (www.Trump.com) Lexington Home Brands: Lexington Home Brands is a leading global marketer and manufacturer of branded case goods and upholstery, with the industry’s largest brand portfolio. Well-known consumer brands include Trump Home™ Tommy Bahama Home®, Liz Claiborne Home™, Nautica®, Palmer Home™, Bob Timberlake® and Woolrich®. LHB also markets products under the Lexington house brand. Products are distributed through home furnishings retailers and designer showrooms. A privately-held company, Lexington Home Brands is an affiliate of Boca Raton-based Sun Capital Partners, Inc. House & Garden: House & Garden is the only magazine that shows more than 7 million affluent readers how great design can touch their lives. It is a Conde Nast publication.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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