Universal Furniture Launches Better Homes and Gardens™ Line
Universal Furniture International and Meredith Corporation unveiled the Better Homes and Gardens™ furniture line created in conjunction with America’s largest home enthusiast magazine. The line was unveiled at a special presentation attended by Universal president and CEO Randy Chrisley, Better Homes and Gardens® Magazine Editor-in-Chief Gayle Goodson Butler and Steve Lacy, CEO, Meredith Corporation.
“We at Universal Furniture know that Better Homes and Gardens™ delivers trust, appeal and quality – three powerful ingredients that will resonate with retailers and consumers alike,” said Randy Chrisley, President and CEO of Universal Furniture. “We are proud to help usher in this new era of branded furniture.”
During spring Market, 13,000 square feet of Universal’s High Point showroom will be committed to showcasing all three categories of the Better Homes and Gardens™ furniture line in lifestyle settings. As an added bonus, the showroom also features four Better Homes and Gardens® Editors’ rooms – with a mix of pieces from the collection’s three categories – to illustrate the ways that an eclectic mix can really come to life in the modern American home.
Each category in the collection offers a complete line, including bedroom, dining room, home entertainment, home office, occasional and upholstery. The three distinct categories in the collection are:
Cottage View – Casual and comfortable, Cottage View merges a bit of country décor with clean modern simplicity. It’s feminine and fresh, with flirty florals, pretty pastels and a distressed finish.
Classics Today – Gracious and inviting, Classics Today evokes images of understated elegance and 19th century style. It’s today’s traditional – livable, stylish and practical.
Modern Outlook – Sophisticated and stylish, Modern Outlook has a sense of the modern with smooth lines and traditional roots.
The editors at Better Homes and Gardens® were integral in the furniture design process from the beginning, taking cues from their 38 million monthly readers. The magazine has a team of field editors that scout the country to find and feature homes that represent the best of what’s new in American interior design. The collection provides classic, multi-functional and affordable furniture designed to meet the lifestyle needs of the Better Homes and Gardens® woman.
The upholstery styles were also designed in collaboration with the Better Homes and Gardens® editors. But consumers who prefer to customize their home furnishings can select from over 400 different fabric options, all made in Universal’s domestic manufacturing facility.
“Our readers, who are passionate home enthusiasts, will appreciate the quality, style, and value of the pieces in this versatile collection,” said Editor-in-Chief Gayle Goodson Butler. “They would expect nothing less from a furniture line bearing the Better Homes and Garden™ brand. We are proud to put our name on this new line from Universal.”
The Better Homes and Gardens™ furniture collection – available at retail in fall 2007 – will be distributed primarily through furniture dealers across the United States.
About Universal Furniture International:Universal Furniture International, Inc. is a highly regarded source for beautiful home furnishings at attractive prices. Universal Furniture offers design excellence and exceptional manufacturing processes from its dedicated facilities in China. Universal offers its collections through fine home furnishings retailers throughout North America and in numerous other countries. For more information, visit www.universalfurniture.com.
About Better Homes and Gardens Magazine: Better Homes and Gardens® is America’s largest enthusiast magazine, fueling and satisfying the reader’s desire for improving their home and their lives. With a circulation of 7.6 million and a readership of nearly 40 million, Better Homes and Gardens® is a vibrant down-to-earth guide for the woman who is passionate about her home and garden and all they encompass.
Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada. In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact firstname.lastname@example.org.