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Laneventure Partners With Bob Timberlake To Introduce Premium Indoor-Outdoor Furniture

Furniture World Magazine
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Article Summary: The Bob Timberlake Collection will capture the classic front porch feeling, using natural materials for Adirondack-inspired designs.


Laneventure, a leading U.S. marketer of premium indoor-outdoor furniture, is partnering with artist and designer, Bob Timberlake, to develop an outdoor line with nostalgic American country roots. Based on his southern outdoorsman lifestyle, the Bob Timberlake Collection will capture the classic front porch feeling, using natural materials for Adirondack-inspired designs. The Bob Timberlake Collection will be first available for viewing during the pre-market for the 2005 International Casual Furniture and Accessories Market in Chicago held July 13-15. “The covered porch and rustic garden are two of the most traditional settings for outdoor living, and with the Bob Timberlake Collection Laneventure creates timeless designs that directly address these areas,” said Art Thompson, president of Laneventure. “We’re excited to work with Bob Timberlake as he brings a unique, organic quality to our outdoor offerings.” Timberlake is also confident, saying “Working with Laneventure on an outdoor line may be the biggest thing we’ve done since we started with the furniture line. We look forward to this collection enjoying the same success we’ve had with our indoor designs.” Laneventure has taken the current consumer interest in creating outdoor spaces that rival interior designs into account with this partnership with Timberlake, as his style lends to this natural transition. Furnishings Bob Timberlake’s designs will be brought to life in Laneventure’s signature natural wicker with a full line of seating options from the Adirondack Sofa to an adjustable Morris Chair. Also included will be a Fisherman’s Chair, inspired by an antique from Timberlake’s personal collection. Several cocktail and dining table designs will also be offered, some with a natural wicker base topped by a limestone and resin composite that resembles natural wood. Chairs, tables and benches in the faux bois style, appearing to be crafted from tree branches, will be constructed of the composite material for all-weather durability. Fabrics The fabrics for the collection are rugged, yet comfortable, inspired by colors found in nature. The collection will be shown with seven new fabrics, four of which are from Glen Raven Mills, the maker of Sunbrella, although other complementary Laneventure fabrics will also be available. The color palette is earthy, warm and masculine – Saddle Brown, Wheat (warm, golden yellow), Chestnut (copper/brick red) and Woodland Green (yellow, olive green) – all accented by Turquoise. Fountains As part of the Bob Timberlake Collection, Laneventure will make a major addition to the line of outdoor fountains introduced last season. Based on the designer’s collection of old mill stone wheels, the fountains will also be constructed of the limestone and resin composite material to complement a variety of outdoor room styles. About Bob Timberlake Bob Timberlake is an internationally known realism artist from Lexington, North Carolina and has been the official artist of Keep America Beautiful since being appointed by President Jimmy Carter in 1976. In 1990, the "World of Bob Timberlake" furniture line was introduced by Lexington Furniture Industries and by all accounts it is still considered the most successful introduction in industry history. A recent comprehensive survey of industry veterans proclaimed this line to be the most successful and impact home furnishings line in the past 50 years of the industry. Bob Timberlake, Inc. manages all art, retail and licensing affairs of the artist and is experiencing tremendous growth in recent years with a strategic expansion into outdoor furnishings with Laneventure. About Lane®venture Laneventure, a major resource for premium indoor-outdoor furnishings in the U.S., has positioned itself as the leading marketer of outdoor living environments. For more than 30 years, Laneventure has offered the best in casual furniture for inside, outside and all around the home. Laneventure creates lines for such designer and national names as Raymond Waites, Celerie Kemble, Cabana Joe and Eddie Bauer, as well as Jacques Pergay, Mimi McMakin and Brooke Huttig, Ernest Hemingway, and Frances Mayes. Laneventure is a division of Furniture Brands International (NYSE: FBN). To learn more, visit www.laneventure.com.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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