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Hispanic Media Mogul Cristina Signs Licensing Deals with Home Furnishings Companies

Furniture World Magazine
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Article Summary: Under the banner Casa Cristina, she has launched a furniture collection by Pulaski Furniture, a rug collection by Jaunty, Inc. and a collection of home furnishings and accessories by CBK.


Hispanic media mogul Cristina, Emmy Award-winning host of the top-rated "El Show de Cristina" and one of the most influential figures in the Hispanic community, continues to expand the reach of her brand name by signing licensing deals with multiple companies. Under the banner Casa Cristina, she has launched a furniture collection by Pulaski Furniture, a rug collection by Jaunty, Inc. and a collection of home furnishings and accessories by CBK. This marks the first time that three companies from different corners of the industry will have collaborated in the creation of one cohesive line. In addition, Cristina will simultaneously be debuting the Cristina Sportswear Collection, licensed by Sutton Creations, for the fall of 2005. Casa Cristina’s designs and sensibility are a perfect fit for today’s lifestyle. The collections mix European design roots with a Mediterranean flair, combining traditional Latin design details and materials that resonate throughout.  Family is the heartbeat of Latin life and Casa Cristina is designed to bring together family and friends in a gracious setting. A lover of fine design rooted in Latin culture "Latin life is rich with warmth, family values and history. I want to bring that beauty into American homes,” she says.  Marcos Avila, President of Cristina Saralegui Enterprises, Inc., and Cristina’s husband, says, “We are delighted to work with these companies to translate our love of entertainment, home and the Latin spirit into a series of exciting collections." The Casa Cristina Furniture Collection by Pulaski Furniture, Inc.: The Casa Cristina Collection by Pulaski Furniture includes approximately 130 pieces all associated with different parts of Cristina’s life – from her furniture, art collections to the savvy style and taste that’s made her so magnetic to millions.  Casa Cristina furniture will be available in stores in March 2005. For more information, log on to www.PulaskiFurniture.com The Casa Cristina Rug Collection by Jaunty , Inc.: The Jaunty Company, Inc., a high-quality hand-made rug manufacturer has unveiled approximately 30 new area rugs for the Casa Cristina Collection. The Collection by Jaunty, Inc. is a series of hand-made innovative designs, which evoke a romantic Mediterranean mystique. The construction is unique hand twisted 100% wool, some with silk highlights making the line unusually rich and eye-catching. Casa Cristina rugs by Jaunty will be available to the public in Spring 2005.  For more information, log on to www.JauntyInc.com The Euro Chic Casa Cristina Home Furnishings Collection by CBK: The Euro Chic Casa Cristina Collection will be the first complete collection of home furnishings inspired by the personal style of Cristina. “This is a ground-breaking project on several levels and we are thrilled to be involved with Cristina,” said Glenda Ray, CBK’s Vice-President of Marketing.   For more information, log on to www.CBKHome.com. The Cristina Sportswear Collection by Sutton Creations: The Cristina Sportswear Collection for Fall 2005 will be in stores in August.  Cristina and Sutton Creations are particularly excited about the launch because they have worked hand in hand in creating a true lifestyle brand that reflects Cristina’s zest for life and preferences. Many celebrity collaborations are simply a garment with a celebrity hangtag, but this collection exemplifies a team approach and each piece is significant and has meaning to Cristina.  “I am delighted to be working with Sutton to create a line of sportswear that all women will want to wear,” says Cristina. “ Cristina’s Bio: The multi-Emmy award winning Cristina is one of the most recognizable and trusted names in the Hispanic community.  Now in its 15th year, her talk show, El Show de Cristina is the highest-rated U.S.-produced program on Univision Network and boasts a worldwide audience of 100 million viewers.  She also publishes her own popular monthly magazine Cristina La Revista, and has a bilingual website, www,Cristinaonline.com.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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