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Butler Specialty Company Broadens Its Upscale Occasional Furniture Appeal With October Market Introductions

Furniture World Magazine
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Article Summary: In the midst of its 70th anniversary year, Butler Specialty Company is already breaking all sales records on its way towards recording its best year ever.


In the midst of its 70th anniversary year, Butler Specialty Company is already breaking all sales records on its way towards recording its best year ever. Butler, the Chicago-based manufacturer/importer of occasional and accent furniture, continues expansion of its market share. Hand-crafted veneer designs, unique British-inspired game tables, hand painted detailing, and other premium styling features and materials have contributed to Butler's success story. This Market, Butler is planning to restructure its showroom, located at IHFC M239, to accommodate its growing line of fine furniture. "Upscale buyers who haven't taken a look at Butler recently will find a significant merchandising difference that will really make sense for their floors," said Burt Fainman, vice-chairman of Butler. "Thanks to our manufacturing roots and our understanding and control of the entire process, from design to shipping, Butler offers extraordinary value in furniture built with premium materials and hand-crafted detailing like carving and hand painting," he said. At the October High Point Market, Butler will add to its Heritage, Plantation Cherry, Artists' Originals, and Country Home lines with a number of introductions. Butler is known for its unique occasional furniture such as bombe chests, hand-painted consoles, distinctive secretaries, decorative tables, popular British-inspired game tables, and other fine occasional furniture. "Our decision to commit to the better occasional and accent furniture market is definitely paying off," said Fainman. "The timing of our new philosophy has paralleled the United States' ever strengthening economy and consumers' renewed interest in their homes. Today, more people want unique accent pieces in their homes that represent better quality and value," he said. Butler Specialty Company is located at 8200 S. South Chicago Avenue, Chicago, Illinois. Phone: 800-799-2857 or 773-221-1200. Fax: 773-221-5892.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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