Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Miff 2015 furninfo.com
  • Benchcraft 0714
  • canada show 1014
  • OSMOB 2015
  • Surya posted 11.12.14
  • Mexico1214
    

Furniture Promotion Possibilities Tip # 9: Reputation Management

Furniture World Magazine
Posted:

Share Page With a Friend  



By Ron Cooper
Director of Sales and Marketing
Profit Management Promotions 
 

Customers may be leery when you’re conducting a high-impact sale (perceiving financial instability or viability). This column will look at when and what to say to customers to maintain your store’s brand image during a sale – and to position yourself for continued patronage in the future.

The furniture business has been a declining market for many years now. Book stores, music stores, printing businesses and many others are dealing with some of the same changes in technology, consumer demand and competition from huge companies with more buying power and much higher advertising dollars. Would it be smart to just sit back and do nothing? Of course not. Did you ever notice how positive your staff gets when an old floor model is finally sold and is taken off your floor, replaced by a new, fresh set of goods? It gives you a chance to paint the walls, change accessories. Well, your customers also recognize this change as a good thing too. I can’t remember the last time I went into a Pier 1 and didn’t see some new area being “reborn” with new products, new colors. Consumers were hovering around that area to see what’s new and if they could have a chance to buy it before someone else did. Why continue having outdated, tired looking furniture on your floor?

Today’s take-away: Too many retailers hold onto their old looks, their old products, their old salespeople to maintain a brand that’s probably been seeing declining revenue for years. However, by running a planned high-impact event with a reputable furniture promotion company you can avoid the many pitfalls felt by other stores in order to maintain your existing brand OR to open a new and exciting brand that makes not just your salespeople enthusiastic but also makes consumers want to shop there too!

Editor’s Note: This is the ninth installment of a new weekly column – Promotion Possibilities – that provides tips, tactics and techniques for using sales promotions for business again.


About Ron Cooper & Profit Management Promotions (PMP) Ron Cooper is director of sales and marketing for Profit Management Promotions – one of the nation’s leading sales promotion firms serving the home furnishings industry. Established in 1985, the company is headquartered in Jamison, Pennsylvania, and maintains regional offices in New York, New Jersey and North Carolina. Visit their web site at www.pmpsales.com

Questions about this article or any aspect of retail  furniture promotion can be directed to Ron Cooper care of editor@furninfo.com.


Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.


  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 factorywarehouse
  • featured banner
    PFP 0413 kayfurniture
    
  • adverisement
    Tidewater 0714
    
  • Advertisement
    borkholder1012
  • advertisement
    purecareenews01214
  • Adverisement
    Isuzu 0814

  • niwa 0814
  • advertisement
    TD Retail Financing 1214
  • advertisement
    tupelo Jan 2015
    
  • Advertisement
    Truckskin 0412
  • Adverisement
    RM VIP  Banner
    

Video

Video
featured cologne show
Video
Surya Quality Video
Video
Featured City of Hope
Video
Take The Tour!
Video
A Hope To Dream -Ashley
Video
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200
  • Adverisement
    RM Datalink2  Banner