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Shermag Launches Two New Divisions

Furniture World Magazine

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Shermag announced that it will return to the Canadian Home Furnishings Market to be held in January 2011, booth P-206 at the International Center.

Since being purchased by Groupe Bermex, Inc. in October 2009, Shermag has been re-establishing its roots across North America. 

“We are proud to announce that Shermag will be returning to the TCHFM in 2011, bigger and better than ever” said Alex Adimari, VP of Sales and Marketing.  “In a showroom of over 7,700 sq/ft which among some of the main features there will be 4 new bedroom collections, Savannah, Rive Gauche, Ambia & Avenue as well as a new dining collection.”

In addition, Shermag has formed two new divisions, Dezmo and Liinz.

Dezmo specializes in low to mid end fabric, bonded leather and  quality leather upholstered furniture. The Dezmo division will be located in Hall 1, Booth #1122.

Liinz will show mid to high-end sourced collections of fine leather upholstered furniture in  Booth #P-222. Two new collections, Manhattan and Cosmopolitan will be introduced.

The Cosmopolitan Collection, reaches out to consumers looking for the latest styles and trends at a price they can afford. Cosmopolitan provides this and more with several quality manufactured models to choose from, and a bright and bountiful leather selection. The Manhattan Collection is designed to please consumers looking for the best upholstered furniture models. This collection features beautiful quality graded leathers and fine craftsmanship.

Both divisions will offer globally sourced contemporary and modern styled sofas, sectionals, recliners and chairs reflecting the latest looks and trends throughout Europe today, and innovative designs for tomorrow. 
For more information visit
www.liinz.com and  www.dezmofurniture.com

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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