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Mike Root To Present Seminar At High Point Market, "The #1 Secret To Grow Your Furniture Business In Tough Times"

Furniture World Magazine
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Article Summary: All retailers who attend the seminar will be registered in a drawing to win their choice of a new IPAD or $500 Gift Certificate.


Mike Root announced that a seminar to be presented for NHFA during the upcoming High Point market, "will not only help retailers grow their business in tough times, but also will give one attendee a free IPAD or $500 Gift Card."  The seminar entitled “The #1 Secret To Grow Your Furniture Retail Business In A Down Economy” will be presented by industry veteran Mike Root on Monday October 18 at 8:30 – 9:30 on the first floor of the Plaza Suites in the NHFA Retailer Resource Center.

This seminar addresses a fundamental shift that has occurred in the marketing of home furnishings businesses.  Root, a third generation furniture guy” addresses the challenges retailers face to capture customer’s attention and then will provide some real world solutions that are working for astute retailers across the country.

"Most retailers are struggling in this economy.  They’re doing things wrong!  They’re doing things the same way they did them when the economy was good.  Consequently the results are not what they want or expect," adds Root.

Root will show that many of the tricks and techniques other industries are using to grow in tough times can be easily adopted for the furniture industry.  “The # 1 Secret to Grow Your Business In A Down Economy” has much to do with the strategy of how to integrate a variety of medias to simply and easily attract qualified customers to your retail business when the customer is ready to do business with you.  By embracing cost effective new media solutions, personal interaction between your company and the end user becomes infinitely simpler.
Root will share specific strategies that are working along with low cost solutions that retailers can use easily and effectively.  Where appropriate he will also offer recommendations of resources that will help save you time and money getting started.

All retailers who attend the seminar entitled “The #1 Secret To Grow Your Furniture Retail Business In A Down Economy” will be registered in a drawing to win their choice of a new IPAD or $500 Gift Certificate. 

ABOUT THE PRESENTER: 
Mike Root is President of Furniture Sales of Mid-America, a furniture wholesale and rep company in the Midwest and Rocky Mountain states.  Mike also is the founder of Get Customers Right Now, a marketing company designed to help small and medium sized retailers build their sales through the use of low cost and no cost direct response marketing strategies.  Free articles, blogs and instructional videos can be found at
http://www.MikeRoot.com.  Mike serves on the Executive Committee of the International Home Furnishings Representative's Association (IHFRA).  He has been recognized by the Small Business Administration as an Entrepreneur of the Year, and his furniture retail stores were honored by the Omaha Chamber of Commerce as one of the Top 25 Fastest Growing Enterprises three years in a row.   He has been recognized by numerous national furniture factories for sales excellence including Salesman of the Year more than 15 times.

For more information contactMike Root, Founder, Get Customers Right Now meroot@mikeroot.com



Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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