Retailer "Relax The Back" Recognizes Anatomic Global With Award
Furniture World Magazine
Leading U.S. mattress manufacturer Anatomic Global, Inc. announced it has received the top “Vendor of the Year” honor from Relax The Back, the nation’s largest specialty back care retailer. The award recognized Anatomic Global for its outstanding performance supporting sales of the environmentally-friendly memory foam mattresses that the two companies worked in partnership to develop, the PureFit and PureRelax Mattresses by Relax The Back.
Presented at Relax The Back’s annual sales convention recently held in Houston, it was one of the few the franchise company has given to vendor within its first year of service.
“At Relax The Back, we are fortunate to work with many vendors that each year are deserving of this award. For 2009, our franchise network voted to recognize Anatomic Global for their outstanding efforts in support of the RTB program, and we couldn’t be more excited by this well-deserved recognition,” said Relax The Back Vice President of Merchandising, J.D. Nespoli.
Franchise owners representing a total of 110 Relax The Back stores casted their votes for Vendor of the Year based on 15 different criteria. It measured vendor performance across a range of areas including customer service, sales training and product availability, and identified other strengths such as success with dealer incentives, improving retailers’ margins and protecting distribution channels.
“Anatomic Global continues to raise the bar in all facets our exclusive program. Their commitment to support a healthy environment in the manufacturing process, their outstanding customer service and training, and their innovative product developments truly stand out as key components in this recognition,” added Nespoli.
Anatomic Global President Jeff Scorziell accepted the award on behalf of his company.
“While it is a great honor to be voted as ‘the dealer’s choice’ by Relax The Back, we know it wouldn’t have been possible without the help and support received from its corporate management, store owners and employees. They are an outstanding group of retailers who provide exceptional service and value to their customers. We’re proud to be a part of their corporate family and look forward to continuing our relationship for many years to come,” said Scorziell.
This is the second such award the manufacturer has won in the past 30 days. Recently, one of the largest online retailers, Overstock.com, presented Anatomic Global with the ‘Vendor of the Year’ Award for the second year in a row, lauding its manufacturing leadership, delivery satisfaction, customer service and quality standards.
Anatomic Global offers a broad range of its proprietary plant-based EcoMemoryFoam™ and foam products that appeal to a diverse consumer base, including mattresses, toppers and pillows. Their earth-friendly products use less energy to process and are vacuum-compressed and rolled for easy, fuel-efficient delivery.
Based in La Palma, Calif., Relax The Back currently operates over 110 locations nationwide with plans to open several more locations in 2010 and beyond. Relax The Back offers a comprehensive line of products to prevent and relieve back and neck pain through proper spinal support alignment including ergonomic office chairs, mattresses, and pillows, back and neck supports, massage chairs, fitness and therapy products, and Zero Gravity recliners. For more information, visit www.relaxtheback.com.
Founded in 1989, Anatomic Global is a fully integrated, EDI capable globally positioned distribution, logistics and fulfillment-company that today incorporates the brand development and marketing insight of bedding industry leaders to meet the needs of its customers. Deeply rooted in the medical mattress industry, in 2008 the company applied its medical manufacturing expertise and launched the Ecomfort Mattress brand featuring its signature, exclusive EcoMemoryFoam™ extreme open-cell plant-based memory foam. For more information, visit www.ecomfortmattress.com.
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