Steelcase Introduces Bio-Based Packaging Material
Furniture World Magazine
Steelcase Inc., a global office environments manufacturer, announced that the company will begin shipping select products with EcoCradle(TM) packaging, a bio-based material made from agricultural byproducts developed by Ecovative -- a natural composite materials company. Currency(R) ready to assemble laminate casegoods will be the first Steelcase(R) product shipped using the new packaging.
Composed of agricultural byproducts such as cotton seed hulls and mushroom roots, this packaging requires very little energy to produce
since the material is grown, not manufactured. The entire creation process uses approximately one tenth the energy used to manufacture
traditional synthetic material. Moreover, it's completely compostable, returning nutrients to the soil in approximately 30-45 days, making it ideal for something as practical as compost for a community garden.
Material choice and transportation constitute Steelcase's two greatest product impact areas. Therefore, packaging plays a central role in
delivering on the company's sustainability goals.
"EcoCradle is just one example of changes we are making as part of a broader strategic packaging initiative," says Dennis Carlson, manager
of packaging and logistics for North America, Steelcase Inc. "We will continue to adapt our packaging and distribution systems to optimize
transport, reduce environmental impact and support local communities. We look forward to integrating this additional packaging throughout our portfolio as part of this overall strategy."
Over the last year Steelcase and Ecovative worked to develop a variety of iterations, adjusting forms, agricultural byproduct mix, and
processes to ensure it would meet rigorous performance standards. Ultimately, EcoCradle passed Steelcase's extensive sustainability
assessment as well as performance testing in quality, durability and humidity following the American Society for Testing and Materials (ASTM) Standards.
"Steelcase was a great partner to develop this exciting and effective alternative to existing plastic protective corners," said Ecovative
chief executive officer Eben Bayer. "This was a particularly challenging application because of the unique geometry and the many
sizes of Steelcase products. We are proud to have developed a radical solution that outperforms existing synthetics. But we are even prouder
to be deploying it with Steelcase, a company whose environmental and social commitment is unrivaled in this space."
In addition to its environmental benefits, this approach to packaging creates economic potential for farmers by giving them a way to sell
rather than dispose of agricultural byproducts. EcoCradle's business model is structured to support regional economies by sourcing locally
grown materials for the packaging.
"EcoCradle packaging is a simple and beautiful example of the triple bottom line at work. It shows how social, economic and environmental
aspirations can come together through partnership and innovation," says Angela Nahikian, director of Global Environmental Sustainability,
Steelcase Inc. "We're very excited to be working with Ecovative to bring this new idea -- as old as dirt -- to our customers, our
industry, and eventually to local communities."
About Steelcase Inc.: Steelcase Inc. helps create great experiences -- wherever work happens. Our brands offer a comprehensive portfolio of workplace furnishings, products and services, inspired by nearly 100 years of insight gained serving the world's leading organizations. We are globally accessible through a network of channels, including over 650 dealers. We design for social, economic, and environmental sustainability. Steelcase is a global, publicly traded company leading our industry with fiscal 2010 revenue of approximately $2.3 billion.
The Steelcase Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4484
Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada. In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact firstname.lastname@example.org.