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South Shore Furniture Continues 70th Anniversary Celebration In Las Vegas

Furniture World Magazine
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Article Summary: The company recently launched a new brand image and will introduce 35 items in Vegas.


South Shore Furniture announced that it will continue its 70th anniversary celebration at the Las Vegas Market Show to be held on February 1-5, 2010. The company  recently launched a new brand image at the TCHFM (Canadian Home Furnishings Market) in Toronto, along with numerous new products aimed at the furniture retailers’ market segment. “We are really proud to be able to introduce so many new products to satisfy all distribution channels in such a short period of time,” explains Gilles Pelletier, South Shore’s Vice-President of Sales and Marketing.

“Thanks to our thorough new product development process and our well synchronized development team, we were successful in achieving this high level of flexibility and market response.”

The Canadian company says that it will present a total of 35 new items in Vegas. As usual, their products combine quality and affordability, but not at the expense of great designs. One of the most notable new introductions is the IMAGINE collection, which has been developed as an iconic line to celebrate 70 years of design excellence and commitment to the best in children’s furniture. In fact, the very first products manufactured by South ShoreTM in 1940 were toys. As Category Manager Sophie Drouin points out, “we wanted to develop something different, so we spent a great deal of time interviewing moms to brainstorm and to find out what kind of problems they were having with their kids’ furniture. Lack of storage space in small children's rooms emerged as the most significant obstacle, but more storage does not have to mean ugly furniture!” IMAGINE has been specially developed for small spaces, combining well-thoughtout features and extra storage space with a most attractive design.

After 70 years of history and three generations, South Shore’s family-operated business remains fully focused on high quality, innovation and customer satisfaction. “To symbolize our 70th year of operation, we have chosen the powerful image of tree,” indicates Marketing Director Étienne Chabot. “It serves to represent the company extremely well — strong, with firm roots, reinventing itself constantly, and standing tall for future generations.”

According to Marketing Director Chabot, a special gift awaits all visitors stopping by Booth B-980 at the World Market Center. “Each visitor will receive a tiny little box containing all that is required to grow a small tree at home. We hope this tree-in-a-box will grow just as our business relationships keep on flourishing. This is also a symbol that we take future generations very much to heart.”

As CEO Jean Laflamme concludes, “celebrating 70 Years of Reinvention with our customers is something I am really proud of. We have always been able to count on their relentless support, even in the most difficult of times, and we certainly intend to continue to offer them the highest levels of excellence and service available in our industry as we move forward.”

About South ShoreTMA leading Canadian manufacturer in the North American furniture industry, South ShoreTM was established in 1940. The company produces assembled and ready-to-assemble bedroom (baby, juvenile, adult), home office and entertainment centre furniture that combines quality and functionality with the latest styles at affordable prices. The three generations that have managed the company since its inception have taken it to new heights, making South ShoreTM synonymous with quality and product durability. South ShoreTM employs over 700 people at two factories in Quebec, Canada.

For More Information  contact Étienne Chabot, Director of Marketing,  echabot@southshore.ca or visit www.southshore.ca.


Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.

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