The National Home Furnishings Association (NHFA), Western Home Furnishings Association (WHFA), Best Buy For Business, and R&A Marketing reported that they have partnered to create the “The Social Spot”, a dedicated space inside the Retailer Resource Center (RRC) for the industry to learn the ins and outs of social media. Located inside the Plaza Suites, at High Point Market, the RRC has been the retailers’ destination for networking opportunities, free educational seminars, and information on products and services designed just for buyers.
The Social Spot is a place for retailers to get up to speed and find new ways to connect to consumers. Along with the dedicated Social Spot launch, a website, www.furnituresocialspot.com
, has been created to inform, and teach, retailers throughout the year about social media. The content-laden website will help businesses grow in social media by giving them the one thing that helps a social marketer: information. Updated daily, visitors will be able to find information, insights and news about what is happening around the world in social media and how it can help move their businesses forward.
“The Social Spot can help retailers learn ways to market their stores today without the pressure of a sales presentation” said Kyle Doran, President and co-owner of R&A Marketing. “As suppliers in this industry it is important we focus on education of retailers to help ensure they stay in business. Without retailers in business we don’t stay in business”.
At each High Point and Las Vegas Market, the website will be used as a social sharing resource to help retailers understand the tools that are available to them in the Retailer Resource Centers. Along with the social sharing resources, a page will be dedicated to the vendors showing in the RRC, featuring special Market savings. Market attendees should be on the lookout for The Social Spot buddies around Market to get a Social Spot discount card.
“The Social Spot is a great addition to the RRC,” said Tim Timmons, NHFA’s Senior Director of Marketing Communications & Education. “Our goal is to educate, and The Social Spot is a perfect opportunity for retailers to learn how to grow their business and thrive in the social media arena.”
Check out The Social Spot’s twitter handle (@FurnSocialSpot) to see even more content that is shared by the experts in social media, retail and marketing each and everyday. The Social Spot will be open October 13-18, in the Retailer Resource Center, first floor of the Plaza Suites.
About R&A Marketing:
R&A Marketing is a full service traditional and digital marketing company located in Columbus, Ohio, focusing on the furniture industry. R&A Marketing is a second-generation family business that began in 1987 and today services clients ranging from $150 thousand - $100 million in top line sales from coast to coast.
65 Years Ago—Furniture retailers formed the Western Home Furnishings Association to save time and money. They negotiated competitive programs, developed valuable education and found ways to get together and share stores, all to help them grow professionally and thrive financially. Today WHFA is still your association, for retailers and by retailers.
WHFA is committed to being the industry advocate of the home furnishings retailer and is dedicated to providing valuable, consistent services and opportunities for industry networking to help members thrive financially. With a growing membership base of nearly 1,000 home furnishings retailers representing more than 2,400 stores throughout 12 western states; WHFA provides you a support group, community of practice and the opportunity to create and sustain long-term relationships with people that share your experiences.
Retailers Helping Retailer–It’s Where You Belong
National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,000 corporate entities representing 5,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompass the association’s commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture.
About Best Buy For Business:
Best Buy For Business is a division of Best Buy focused on providing business professionals with customized technology product and service solutions, personal assistance from Account Managers who are trained to address the needs of all types of businesses, and specialized technology set-up and installation services for mobile, computing and home theater products. More information can be found at www.bestbuybusiness.com
Furniture World Magazine-Business solutions for furniture retailers