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Loloi To Present "Rugs 101" Educational Seminar In High Point

Furniture World News


Loloi Rugs, together with International Market Centers (IMC), announced that it will host an all-new seminar, "Rugs 101," Sunday, Oct. 14, during the fall High Point Market. Especially geared toward retailers new to area rugs and those who always wanted to enter the category but may have felt too intimidated, this all-new seminar aims to demystify today's fast-changing area rug business.

"Rugs 101" began as a comprehensive brochure at Loloi, meant to be a collateral sales tool to help sales professionals and their Loloi customers. So well-received, it has been transformed and expanded into an informative seminar that is presented by Loloi executive, Cyrus Loloi, and product development specialists Cherisse Jensen and Emily Lancaster.

Area rugs over the last decade have experienced a seismic shift, transforming them from classic heirlooms handed down through generations of privileged families to stylish fashion accessories for the home that are affordable to consumers of all economic backgrounds. The Rugs 101 seminar will address this evolution, covering all the basics from different rug constructions, fiber types and cleaning methods to selecting the right size, identifying the latest trends and more.

All High Point attendees are welcome, including furniture store buyers, interior designers and retailers who are interested in entering the rug business, as well as members of the press and sales professionals, too.

"Rugs 101 is for anyone who wants to feel more comfortable selling modern-day rugs to their customers," said Cyrus Loloi. "We look forward to sharing our expertise and helping new buyers get excited about the quickly evolving, infinitely fashionable world of area rugs."
"Rugs 101" will be held at the International Home Furnishings Center (IHFC), Green Wing, 11th Floor Ballroom. The seminar is free and lunch will be served. Please note that seating will be limited. Make your reservation by emailing: lchastain@imcenters.com.

About LOLOI RUGS: Founded in 2004, LOLOI RUGS has become a fashion leader specializing in medium- to high-end area rugs in every style category. Under the expert direction of area rug veteran Amir Loloi, the company has won two consecutive ARTS Awards for “Best Rug Manufacturer” in 2010 and 2011, and one in 2012 for "Best Outdoor Manufacturer." Its six America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.

LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms at: 295 Fifth Ave., New York, Showroom #1009 ● Dallas Market Center, Suite #500 ● Las Vegas Market, Building B, Suite #480 ● High Point, IHFC Showroom #D-320 ● and AmericasMart, Atlanta, Showroom #4-C-7. For more information, visit: www.loloirugs.com. Call: (866) 362-1424.

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