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Groovystuff Opens Upscale High Point Showroom in the C&D Building

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Company will expand its High Point presence with a 1,300 square foot showroom in the Commerce & Design Building, to complement its presence at The Suites at Market Square.


Groovystuff announced that the transformation in the Groovystuff brand of home furnishings continues its evolution since partnering with University programs across the country. Groovystuff  says it will showcase this next generation of luxury lifestyle products, by expanding its High Point presence with a 1,300 square foot showroom in the Commerce & Design Building, 5th Floor, Suite # 5L to complement its presence at The Suites at Market Square.

“We are thrilled to partner with Groovystuff and its University collaborative furniture, lighting and home décor product line. Groovystuff is a fantastic addition to our stellar line-up of premiere home furnishings and accessories exhibitors that call C&D home,” said Becky Minton, Director of Sales & Leasing – C&D Building.

“We listened to what is most important to our buyers at market,” said Chris Bruning, visionary behind the Groovystuff brand, “and the upscale clientele who shop the C&D Building in High Point will give us an audience with a distinguished class of purchasers and a broader reach for our brand.“ The new Groovystuff showroom in the C&D Building is filled with trend-forward products that the Groovystuff Brand is known for: innovation, sustainability, and industry leadership through responsible business practices.  

Groovystuff endorses educational outreach with University programs across the country by providing graduates with real world market experience and exposure in “The University Hall of Innovation & Job Creation”, a sponsored space at market that provides emerging graduates with networking opportunities and a platform on which to build on their association with the industry prior to graduation. Located in the Suites at Market Square, Showroom # 1-836, “The University Hall of Innovation & Job Creation” showcases past collaborations with Appalachian State University, The Art Institute of Las Vegas, Auburn University, University of Georgia, University of Idaho, University of North Carolina – Greensboro, Purdue University, KMITL in Bangkok Thailand, and soon to be launched programs from Columbia College, The University of Southern Illinois, and NC State.

For the High Point Market, Groovystuff has developed yproduct and price level promotions, freight caps, and financing for all clients shopping the Groovystuff line. In addition, Groovystuff has renegotiated with its shipping company to open the door for more 20 foot container business which allows the retailers to purchase less product for their stores, yet still receive the benefit of free freight and product discounts just like they would with a 40 foot container. Groovystuff has also strengthened ties with Lyon Credit Service in order to help retailers free up cash given the tightening credit crisis the country has been going through which will help dealers finance their purchases with Groovystuff. According to Bruning, “These are the meat and potatoes programs that every manufacturer should be examining for its customer base to make business happen and help us all re-stimulate the economy. Just offering the standard product and promotions is not what it takes given this new climate. Those manufacturers who are aggressive and responsive enough to adapt to the needs of the customer with products to meet this specific demographic are the ones who will survive.“

About Groovystuff: Founded in 1998 by Chris Bruning, Groovystuff designs, produces, and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1025), Las Vegas (World Market Center, B-146), Dallas, TX (Dallas World Trade Center, 6th Floor, Showroom 6684). For more information, please visit www.groovystuff.com or www.facebook.com/groovystuff.

Committed to sustainable manufacturing and environmental accountability, Groovystuff’s vision is to assist its retail customers in growing their businesses sustainably. Designed for today’s lifestyles and inspired by yesterday’s antiquities, Groovystuff now offers Seven unique residential collections: Prairie, Iron Horse, Adirondack, Back to the Roots, Kodiak, Rocky Mountain, and the recently launched Antares Lighting Collection. Each group features pieces designed with the foundation of style, value, longevity and preservation of natural resources.

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