Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Miff 2015 furninfo.com
  • Benchcraft 0714
  • Thomasville 110 Years
  • canada show 1014
  • SuryaClickViewSuryasFallCatalog
    

Furniture Store Ad Tip #15 From TruckSkin: Who are you again?

Furniture Industry News Update - Furniture World Magazine
Posted:

Share Page With a Friend  

Jordan White


The “Rule of Seven” is a classic marketing concept that still holds true today. The rule is that your prospect needs to see or hear your message at least seven times before they will make a purchase. That being said your message needs to be out in the community as much as possible. The reasons behind this theory are many but what it important to take away from it is that repetition and consistency are vital to your marketing efforts.

You need to stand out in today’s deafening world, and to do that you need to drive home your message so it doesn’t get drowned out by all that advertising noise out there. Buyers just won’t remember you if they have only seen your ad or business card once or twice. They will have no idea who you are driving down the street if you don’t have your delivery vehicle branded. The trick is to spend your dollars wisely buy the most cost effective and specific advertising mediums for your target market. Think repetition and consistency.

Now take a look at your business card, then look at your brochure, your website, then your delivery truck graphics and service vehicle graphics. These are all important marketing tools but are they consistent? Do they all look like they are from the same company? Is it obvious what you sell?

You want your customer to recognize your business within 5 seconds just by viewing something with your branding on it. Keep your logo and message displayed prominently and consistently. If you do make a change, do it gradually so you don’t lose the contact or “touches” you have had with your prospects. The more they “see you” the more credibility and impact you will have in your market.



These weekly "Furniture Store Graphics Tips" are written by Jordan White, Marketing Manager for TruckSkin, LLC, a company that tells furniture retailers' stories in a big way with high resolution, seamless graphics that provide cost effective marketing exposure. For more information contact TruckSkin Fleet Graphic Solutions, Toll Free: 1–877–866–7546, Phone: 231–932–0286, jordan@truckskin.com or visit www.truckskin.com.


Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
    
  • adverisement
    Tidewater 0714
    
  • Advertisement
    borkholder1012
  • advertisement
    purecareenews01214

  • Thomasville 110 Years
  • Adverisement
    Isuzu 0814

  • niwa 0814
    
  • Advertisement
    Truckskin 0412
  • Adverisement
    RM VIP  Banner
    

Video

Video
featured cologne show
Video
Surya Quality Video
Video
Featured City of Hope
Video
Take The Tour!
Video
A Hope To Dream -Ashley
Video
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200
  • Adverisement
    RM Datalink2  Banner