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E.J. Victor To Host High Point Panel Discussion Moderated By Ellen Gefen

Furniture World News


Ellen Gefen, Jack Fhillips, Sarah Kammlah, Cecilia Berber-Thay, Allison Paladino

As the high-end market continues to shift as consumers redefine their concept of luxury, manufacturers, retailers and designers alike must respond accordingly. For this reason, E.J. Victor—producer of luxury brand collections Ralph Lauren Furniture, Newport Mansions and the newly announced AERIN collection by Aerin Lauder among others—announced that it is bringing together a number of award-winning interior and product designers for a special, educational event during the High Point Market.

The provocative panel discussion, moderated by Ellen Gefen, host of Home Fashion Report and editor of thehome.com, is set for Tuesday, October 16, 2012 at 2.p.m., in the E.J. Victor showroom, 116 S. Lindsay Street in High Point. Panelists include Palm Beach-based interior designers Allison Paladino and Jack Fhillips, who will introduce a major new collection this Market, and Cecilia Berber-Thayer and Sarah Kammlah, the creative force behind the Berber.Kammlah Collection.

According to E.J. Victor president John Jokinen, the event is open to all retailers, interior designers and media attending the Fall 2012 Market.

“The luxury market is changing,” relates Jeff Peterson, executive director of Architectural Digest. “The consumer is changing by virtue of the lives they are leading now, and they are placing greater priority on quality of life, than they are the material things they surround themselves with. This doesn’t mean that luxury consumers are less interested in beautiful things, but they may not be as interested in having as many of those things as they were in the past. As a result, high-end retailers who have been able to survive the Recession have had to make adjustments, and high-end manufacturers are targeting the interior design community in a much more concentrated way now.”

“There’s no question that with fewer and fewer stores available to display product, and the growing expense of design centers across the country, our business is continuing to evolve further toward serving the interior design trade,” Jokinen says, “and we are continually searching for new ways to partner with interior designers with value-added services. This event was conceived to bring together leading interior and product designers—each of whom is transforming the luxury market with fresh attitude and design sense—to share their unique insights into the key trends and the changing needs of high-end consumers with retailers and other designers. The panel discussion will be a not-to-be-missed experience for any buyer or designer who operates in the high end of the marketplace.”

There is no charge to attend the special event. Light refreshments will be served and seating is limited. Reservations are not required, but appreciated. For more information, or to R.S.V.P., email: erikab@ejvictor.com.

About E.J. Victor: E.J. Victor was founded by Edward W. Phifer III, Joseph B. Manderson and John Victor Jokinen in December 1989 to pursue the art of creating furniture excellence. To this day, E.J. Victor maintains an unwavering commitment to preserving time-honored, quality construction methods used to create exquisite furniture for the home. E.J. Victor is the furniture licensee for Ralph Lauren and Newport Mansions Preservation Society and has collections with designers Allison Paladino, Julia Gray, Randall Tysinger, Cecilia Berber-Thayer and Sarah Kammlah.

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