BrylaneHome launches exclusive new furniture pieces in its Plus Size Living Collection
Furniture Industry News Update -
Furniture World Magazine
BrylaneHome®, home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, announced the launch of its Fall 2012 Plus Size Living Collection. Designed specifically for the plus size customer, this portfolio of new products enhances the assortment of unique, hard-to-find plus size seating options with its new accent chairs, gliders, recliners, office chairs and airbeds.
The Fall portfolio’s upholstered accent chairs and loungers feature heavy duty cross webbing under seats for structural integrity, as well as frames and chair legs made of solid kiln dry hardwood with corner blocking for durability. All chairs feature wider seat width for extra room and comfort, and some are designed with recline positions for customers to put up their feet with ease. Available in a wide range of fabrics – contemporary micro suede to traditional damask to rich faux leather – the chairs fit into any style of décor and hold up to 500 pounds.
BrylaneHome® has also expanded its portfolio of Plus Size Living office chairs, offering customers exclusive arm and armless chairs with a 500-pound weight capacity. Designed with extra wide seat width, heavy duty base and casters for easy mobility and durability, and fabric and faux leather coverings, these office chairs are perfect for the home office or the executive suite.
“Our efforts to develop new merchandise for the Plus Size Living Collection are in direct response to the incredible success of this innovative product line, as well as the positive feedback from our customers,” said David Milgrom, Senior Vice President/General Brand Manager for BrylaneHome®. “The BrylaneHome® team understands that plus size consumers need beautiful furniture and practical health related products that are specially designed for them – as such, the Plus Size Living Collection is the answer to this growing need.”
All of the furniture from the BrylaneHome® Plus Size Living Collection is manufactured for easy assembly and shipped to customers via UPS or FedEx.
OneStopPlus.com® is a destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers. Proprietary brands in the OneStopPlus portfolio include: OneStopPlus.com®, Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com) and Bargain Catalog Outlet - BCO® (BCOutlet.com).
About Redcats USA: Redcats USA is a, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman's®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
For more information visit www.redcats.com.
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