Kith Furniture Commits to High Point Market with Long-Term Lease in IHFC
Furniture Industry News Update -
Furniture World Magazine
Domestic bedroom producer Kith Furniture reported that it has signed a lease to permanently occupy a 5,247-square-foot showroom in the IHFC’s Main wing beginning at the April 2013 show.
For the past two markets, Kith Furniture has been showing in this same area — Space 208 of Main, currently part of the Bernards‘ showroom — which it will continue to do for the upcoming Oct. 13-18 show.
“As a new company that’s rapidly expanding, we need a strong presence in High Point,” said Brett Tilley, sales manager. “This location has worked out great — it’s in a convenient location just one floor up from the lobby, which makes it easy for retailers to visit us. And being next to Bernards has been a plus that increased traffic for both companies.”
Launched in 2011, Kith Furniture specializes in promotional bedroom and entertainment furniture. The company currently has 18 bedroom groups in its line, with styles that include traditional, country, Mission and contemporary. Prices range from $399 to $999 retail for a four-piece group.
Kith produces its line, which includes residential kitchen cabinets, at five plants employing 260 people in Haleyville, Ala. The company currently has 1,000 accounts in the South, serving as far north as Maryland and as far west as Texas. Orders are shipped on company trucks within five to 10 working days.
“We’ve gotten a number of requests from dealers in other areas, so we’ve decided to expand our service in the North and West,” said Tilley. “Dealers like the fact that we’re made in the U.S. and that we consistently provide a high level of quality and customer support.”
At market, Kith is adding three new bedroom groups in traditional, transitional and contemporary styling. The company also is adding eight-drawer storage beds priced at $499 and new entertainment consoles priced at $179 to $199.
While this market’s product presentation is shown in an area next to Bernards, next market Kith will remodel its portion of the space to make it a standalone showroom.
“It will be a brand new showroom designed specifically for our line,” said Tilley. “We’ll be able to decorate it in a way that highlights our strengths.”
Julie Messner, vice president of leasing for International Market Centers, said High Point offers new companies such as Kith a valuable platform for expanding distribution. “High Point attracts the nation’s leading retailers. It’s where they come to see new lines and make key buying decisions.”
Kith Furniture’s principals are Craig Smith, president and CEO; his brother Ken Smith, executive vice president, secretary and treasurer; and Bo Knight, executive vice president and chief operating officer. The Smiths were formerly executives with Harden Mfg., a bedroom producer founded by their father Joe Mac Smith in 1972. The family sold a majority stake in Harden Mfg. to Linsalata Capital Partners, a Cleveland-based private equity firm, in 2006.
About International Market Centers: International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
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