Contemporary furnishings source Zuo Modern reported that it is adding a second showroom for the Oct. 13-18 High Point Market to accommodate the launch of a new collection of rustic-transitional styled case goods, occasional and upholstered furniture with a fresh, hip vibe.
Zuo Modern’s current line of modern and contemporary furnishings will be shown in the company’s new 1,200-square-foot showroom located in the IHFC’s Design wing, Space 508. The new Zuo Era transitional line, as well as the Zuo Outdoor line of casual furniture, will be shown in the existing showroom across the hall in Space 501 of the IHFC’s Design wing. The company now has a total of 7,479 square feet of showroom space in High Point.
Zuo is updating the design of both showrooms, installing new lighting, paint and other decorative treatments for a fresh, updated look, said Will Ambroson, visual merchandising manager.
“Zuo Era adds a whole new dimension to our line,” said Ambroson. “It’s a very original, on-trend, upscale design, featuring distinctive rustic ash on the case goods and stylish linen fabrics on the upholstery. The upholstery is overstuffed for a very comfy feel. We’re expecting a very positive response to this addition, both with our current dealers as well as new customers. This should be a huge market for us.”
The group, which features more than 300 SKUs, will extend across all of Zuo’s key product categories, including bar, bedroom, dining room, entertainment, seating, youth, occasional, office and outdoor furniture, along with lighting and accessories. The group includes one complete bedroom and three dining sets. Zuo also is considering offering custom options on the line.
Zuo sources all of its products from China, offering direct-container service with mixing capabilities. In addition, it operates a 120,000-square-foot warehouse-office facility in San Leandro, Calif., serving the West Coast, as well as a 100,000-square-foot warehouse-office facility with showroom in Miami, serving the East.
Zuo also has offices and distribution facilities in Mexico and Brazil.
“We’re excited that Zuo is expanding its presence at the High Point Market,” said Julie Messner, vice president of leasing for International Market Centers. “The international nature of the High Point Market makes it the perfect venue to introduce a major new collection like this.”
About Zuo Modern: Established in 2004, Zuo Modern is a multi-national corporation headquartered out of San Leandro, CA; Montreal, Quebec, Canada; Guadalajara, Mexico; Curitiba, Brazil; Hong Kong SAR; and Shende, Foshan, China. Zuo has a full line of modern and contemporary, residential and commercial furniture and accessories in the categories of bar, office, dining, occasional, bedroom, outdoor, and accents. All of Zuo designs are based on forward thinking ideas from Italy, Germany, Japan, and the US. With a wide assortment of unique designs and good value, Zuo sells to a vast range of retailers, from stylish independent stores to prominent online retailers.
The company wants its name to be synonymous with affordable, cool and trendy: a true world-wide brand. They have created several distinctive product lines including Zuo Modern Furniture, Zuo Outdoor, and Zuo Accents to provide a total design experience for residential or commercial customers. For more information about Zuo Modern Inc. visit www.zuomod.com.
Furniture World Magazine-Business solutions for furniture retailers