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Shifman Plans Its 120th Anniversary And Introduces New Product Line

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Shifman announces plans to celebrate its 120th anniversary at High Point Market




Vintage Collection From Shifman

Shifman, a leading manufacturer of luxury, handmade mattresses announced that it will celebrate its 120th anniversary in 2013 and introduce its Vintage Collection at High Point Market.

Since 1893, Shifman has built a long-standing reputation for handcrafting two-sided mattresses, which feature natural materials, hand-tufting, and eight-way hand-tied boxsprings. Bill Hammer, Shifman Mattress Company’s president is very optimistic about this fall’s High Point Market: “High Point Market has become a fantastic way for us to connect with our existing customers and also attract new dealers. It gives us the opportunity to further distinguish Shifman as a brand that offers superior quality, comfort, value, and customer satisfaction.

Exclusivity has always been one of the advantages of carrying Shifman mattresses and due to our limited distribution network, each and every one of our dealers is unique.”

In celebration of its anniversary, Shifman will present a special marketing program to its dealers at High Point Market. The program includes an additional advertising expenditure that utilizes new marketing strategies and helps spread awareness about the Shifman brand. “Our primary focus has always been about manufacturing the finest handmade mattresses in the world. Celebrating our upcoming 120th anniversary emphasizes our hard-work and relentless commitment to quality,” adds Bill Hammer.

The advertising package will go above and beyond Shifman’s traditional print campaign with increased online presence, radio marketing and more informative direct mailers, all of which showcase Shifman’s legacy and tout increased anniversary savings.

In addition to an enhanced marketing program, Shifman will introduce the Vintage Collection, which combines modern elegance with time-honored construction. This collection exemplifies the quality of the Shifman brand and the heritage of the company.

According to Mike Hammer, CEO of Shifman Mattress Company: “Shifman’s philosophy has been about making a product that the customer will always be satisfied with. For 120 years, Shifman has maintained the same uncompromising standards for quality, attention to detail and long-lasting comfort making Shifman the premier bedding manufacturer. Our commitment to a superior product is exactly why Shifman mattresses are sold only at America’s finest furniture stores.”

To learn more about Shifman’s products and program, visit its High Point showroom October 12th through the 17th. Hamilton Court – Space 301 – 310 N. Hamilton Street – High Point, N.C..

About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, handcrafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on 119 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifmanmattresses.com.

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