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Pure LatexBLISS' Expanded Pillow Offerings Make High Point Debut

Furniture Industry News Update - Furniture World Magazine

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Pure LatexBLISS™, one of the fastest growing mattress brands, announced it will be showcasing its collection of “ActiveFUSION™ Climate Control” pillows at the High Point Furniture Market, Oct. 13 - 18.

The new collection, which doubles the company’s current pillow program, uses cutting edge material to cool a warm sleeper and warm a cool sleeper in the same bed, helping two partners sleep at their optimal body temperatures. The company will offer a new customizable pillow display concept to be used at retail.

“Pillows are just as important as mattresses when trying to achieve a great night’s sleep. Since retailer and consumer response to our beds with ActiveFUSION technology has been extremely positive, we felt it was necessary to add this incredible feature to our line of pillows,” said Pure LatexBLISS President, Kurt Ling. “Incorporating this technology into our pillows ensures consumers can achieve a comfortable, cool or warm sleep experience from head to toe.”

The new collection is made exclusively from Natural Talalay Latex with ActiveFUSION Climate Control phase change technology and utilizes both “Fast” and “Slow” response options. “Fast Response” pillows are made with Natural Talalay Latex for a traditional Talalay Latex luxury feel and the “Slow Response” pillows mimic high quality memory foam but are more supportive and made from a special formulation of Talalay Latex.

The five sku line features two classic and two contoured pillows, available in both “Fast” and “Slow” response, as well as a dual-sided pillow featuring the benefits of a fast response option on one side and slow response on the other.

Available in queen and king sizes, retail pricing for the ActiveFUSION Climate Control pillow collection ranges from $129 to $149.

Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). For more information, visit www.latexbliss.com.

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