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Caber Sure Fit To Make First High Point Market Appearance

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Caber Sure Fit will showcase its new DreamSerene™ line of mattress and bedding protection collections.




Caber Sure Fit, a leader in the Canadian furniture and bedding protection market, announced it will exhibit at the upcoming High Point Furniture Market, Oct. 13th –18th, marking the company’s first appearance at the show. As part of its U.S. expansion, Caber Sure Fit will showcase its new DreamSerene™ line of mattress and bedding protection collections in the IHFC building, space M-615.

“We are very pleased with the response we received when we introduced our brand and collections to retailers at Las Vegas Market,” said Caber Sure Fit President and CEO Bernard Weinstein. “It’s important for us to continue the momentum we are experiencing in the United States, and recognize that High Point Market offers us an additional opportunity to bring Caber Sure Fit’s innovation and expertise in the sleep accessories category to a wider audience.”

The company’s most popular brand, DreamSerene, will make its High Point debut. The collection includes a full line of pillow covers and mattress pads and protectors that ensure a peaceful and healthy night’s sleep. Each mattress and pillow protector features an Allergy Shield™, DreamSeal™ and exclusive Wet Block Technology™ – a “breathable” stain and waterproof barrier that defends against allergens, bed bugs and water damage. The DreamSerene line is offered in a variety of fabrics made from organic materials including terry, bamboo and eucalyptus. The suggested retail pricing for the DreamSerene collection ranges from $59 to $199.

The DreamSerene brand was designed with the consumers’ needs in mind. Responding to retailer desire for a larger merchandise mix, the line features tiered product categories – Good, Better and Best– to provide every customer with the precise items they’re looking for. For more information on Caber Sure Fit, visit: www.cabersurefit.com.

Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company expanded operations into select U.S. regions.

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