Carla Green of CLARITY Designworks to Speak at SSA Market Seminar at Las Vegas Market

Furniture World News Desk on 6/3/2018

On Market Tuesday (July 31, 2018) California-based graphic designer Carla Green, of Clarity Designworks, will present “Augmented Reality for the Rest of Us”.

The Specialty Sleep Association (SSA) announced that at this Summer Market in Las Vegas they will continue their offering of educational seminars for members as well as the bedding industry at large.

On Market Tuesday (July 31, 2018) California-based graphic designer Carla Green, of Clarity Designworks, will present a timely and cutting edge topic for mattress and bedding retailers, manufacturers and suppliers entitled “Augmented Reality for the Rest of Us”.

In this presentation, Ms. Green will highlight the capabilities of Augmented Reality (AR) and share examples of it currently in use, from custom applications by major corporations to an exciting new marketing tool called REVEALiO that makes AR an affordable and viable option "for the rest of us."

In basic terms, AR is the overlaying of virtual content such as images or video on top of reality, whether it is the world around us as with Pokémon Go or a handheld business card or literature. REVEALiO works via a mobile app on your smart phone to make any 2-D or static, flat printed material come alive with a personal video message.

Before REVEALiO, adding AR to the marketing mix meant a big investment in time and money. Now, this ingenious tool levels the playing field to make AR realistic for businesses that want to tap into the incredible power of AR without breaking the bank in the process. Ms. Green will explain how REVEALiO is more than just cool tech because the interface leads to immediate engagement with customized call-to-action buttons.

The presentation will demonstrate how this unique mechanism captivates the viewer and provides a whole new way to build customer relationships and will also cover the steps involved in creating a REVEALiO, none of which require sophisticated tech tools or knowledge.

Discussing AR for the average mattress/bedding retailer Ms. Green explains, “While many people have heard of Augmented Reality (AR), not so many really understand what it is. The Pokémon Go craze in 2016 gave AR mass-market attention, yet today, business owners remain largely unaware of how to leverage the power of AR to benefit their bottom line or believe they cannot afford to implement it.”

Green states, “We are in the early-adopter stage of using AR for marketing purposes, and that fact alone means anyone who uses it will stand out and get noticed because it’s so different, unexpected and frankly, pretty darn cool. It packs a strong one-two punch of impact and influence, which translates into being remembered by and staying top of mind with customers and prospects. The term “disruptive marketing” is popping up more and more and AR definitely falls into this category.”

Specialty Sleep Association (SSA) Executive Director Tambra Jones states, “Our purpose is always to help our SSA members to shine and stand out in the marketplace, so when we learned about this new AR marketing tool called REVEALiO that makes print materials come alive with video, we knew it was a perfect cutting-edge topic to present to our SSA members as well as the entire bedding industry fraternity. This tool appears to bring a new innovation into the hands of mattress and bedding marketers in such an affordable and streamlined way. We are looking forward to this presentation!”

For more information on the Specialty Sleep Association (SSA) Showroom C-1565, Membership, or on BEDFAX.org, contact Tambra Jones , SSA Executive Director at: ssadirector2013@gmail.com
www.sleepinformation.org