Wayfair and HGTV’s “Brother Vs. Brother” Celebrate Fifth Year of Partnership

Furniture World News Desk on 5/22/2018

Wayfair Inc., anonline destination for the home, recently announced that it has teamed up with popular HGTV show “Brother Vs. Brother” for the fifth consecutive year in the U.S., and for the second time in Canada. Now in its sixth season, the home improvement and house-flipping series will follow Drew and Jonathan Scott as they race to find, buy, renovate and re-sell two homes in the flourishing San Francisco Bay area.

“HGTV became an invaluable partner for Wayfair very early on. Their programming offers a unique platform that has enabled Wayfair to showcase its selection and offering. Together we have empowered viewers to create homes they love, regardless of budget or style,” said Courtney Lawrie, director of brand marketing, Wayfair. “Over the years, our partnership with the network has expanded across multiple series. We’re excited for another fantastic season of ‘Brother Vs. Brother’ as the talented duo head to the West Coast to battle it out as they fully transform tired properties into beautiful homes.”

During each of the six episodes, Drew and Jonathan will tackle a different room in their respective property while sticking to a limited budget. With the help of a design assistant and Wayfair’s shopping features such as “Search with Photo,” a tool that lets shoppers easily find what they’re looking for simply by uploading a photo, the brothers will source furnishings and décor from Wayfair’s selection of 10 million products.

“Wayfair’s novel shopping tools and online design vignettes are a wonderful complement to the inspirational programming found on HGTV,” said Donna Stephens, Senior Vice President of Ad Sales for HGTV. “Our loyal and passionate audience, combined with the broad appeal of the popular Property Brothers, is a winning combination for Wayfair in its mission to help people create the homes they love.”

Season six of “Brother Vs. Brother” will premiere in the U.S. on Wednesday, May 23 at 9 p.m. ET on HGTV, and in Canada on Monday, May 28 at 9 p.m. ET on HGTV Canada. At the end of each episode, viewers can easily shop the looks they see on the show on Wayfair.com and Wayfair.ca.

To shop the looks from each episode, go to: www.wayfair.com/bvb and www.wayfair.ca/bvb in Canada.

More about Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The Wayfair family of sites includes:

• Wayfair, an online destination for all things home
• Joss & Main, where beautiful furniture and finds meet irresistible savings
• AllModern, unbelievable prices on everything modern
• Birch Lane, a collection of classic furnishings and timeless home décor
• Perigold, unparalleled access to the finest home décor and furnishings
  

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.