One Ten Home Furnishings Expands Footprint with Opening of New Furniture Store

Furniture World News Desk on 5/13/2018

The Show Place Furniture Galleries opens at 1660 Broadhollow Road in Farmingdale, New York.

One Ten Home Furnishings, one of Long Island’s largest premier furniture providers, recently announced the opening of its newest furniture showroom, The Show Place Furniture Galleries, featuring BedGear, the global Performance lifestyle brand. The new store is the latest addition to Art Eisenberg’s furniture empire, which includes TC Furniture Center, Bears, Seigerman’s Furniture and Interior Design Center, Sofabed Etc., One Ten Home Furnishings and now The Show Place Furniture Galleries.  The new furniture shop will offer consumers a first-of-its-kind experience that includes a range of upholstery, bedroom and dining room choices as well as one of the most unique and innovative sleep shops. The store will be located at 1660 Broadhollow Road in Farmingdale, New York.

This is the first BedGear Performance Sleep Shop for the One Ten conglomerate. The new shop-in-shop gives customers an experiential opportunity to experience BedGear’s groundbreaking Performance Sleep System. The prime location in the original furniture hub of Long Island, a regional shopping destination, offers a unique retail environment where consumers can get professionally fit for all of BedGear’s Performance products. Consumers will be able to test drive BedGear Performance mattresses, pillows, sheets, blankets, mattress protectors and more – including new categories for the BedGear lifestyle brand, such as an expanded Youth assortment.

In addition, a complete Pillow ID wall will display the greatest breadth of personalized fit Performance pillows, based on BedGear’s exclusive process. The Show Place Furniture Galleries location will also feature a complete touch-and-feel experience, culminating with interactive kiosk screens to introduce consumers to the latest technology in sleep innovation, including BedGear’s patented AIR-X ventilation fabrics that increase air flow and shift heat away from your head, neck and shoulders. The breathable fabric technology found in all BedGear products helps prevent overheating in bed, ensuring less tossing and turning for the most comfortable night’s rest.

“In an ultra-competitive and changing marketplace, I believe I have found a way to increase awareness of my multiple store locations by focusing this flagship space on the brands most relevant to today’s consumers,” said Artie Eisenberg, President of One Ten Home Furnishings. “Based on my experience working with other home furnishings pioneers such as Natuzzi Editions, I believe we can entice more consumers to shop all the specialty stores in this area by doing something completely different. Our many years of working with BedGear made them a natural fit for this new store concept based on the increasing demand we are seeing for BedGear’s products, especially their mattresses.”

The Show Place Furniture Galleries will offer a large selection of home décor brands to choose from and these will be displayed in galleries for living rooms, dining rooms and bedrooms with multiple products to view. This helps customers conceptualize how the furniture they’re shopping for could be complimentary to the rooms in their home, while also streamlining the shopping experience. The 35,000 square foot store will specialize in full line furniture at mid to high level price points. Featured manufacturers include BedGear as well as an assortment of mattresses from Serta, Simmons and Kindsdown.

“We are thrilled that One Ten Home Furnishings has chosen BeadGear to be an instrumental part of Art Eisenberg’s vision for his latest store venture,” said Eugene Alletto, CEO of BeadGear. “Most people don’t understand all the reasons why they fight with their pillow at night or wake up routinely. Our new Performance Sleep Shop will enable our guests to see the latest BedGear products and cutting-edge retail technology in an interactive and engaging environment. Our goal is to provide an enticing way for consumers to test our innovative sleep gear and discover the role it plays in helping them achieve more each day.”

“What attracted us to BeadGear was my shared philosophy with Eugene Alletto’s belief that boring retail is dead, and customers are demanding experience and personalization,” added Eisenberg. BEDGEAR has been very smart in pioneering true functionality in sleep with their products, helping the industry move away from commoditization. BedGear is aligned with what consumers demand today – both authentic products and social story-telling – and they are providing the type of integrative customer experience we were looking for.”  

More about One Ten Home Furnishings: One Ten Home Furnishings is one of Long Island’s largest premier furniture providers with over 200 manufacturers to choose from in each of its stores, providing quality products and experiences since 1993. The company has several store locations throughout the Farmingdale, Long Island area, including TC Furniture Center, Bears, Seigerman’s Furniture and Interior Design Center, Sofabed Etc., 110 Home Furnishings and The Show Place Furniture Galleries. Each store has a specific niche to offer a different feel and personality with furniture displays well positioned and interactive technology insets to allow customers to envision the pieces in their own homes. The franchise works with leading manufacturers, including BedGear, Serta, Simmons, Kingsdown, Natuzzi Editions, Legacy, Stanley, Cannondale, Hooker, Bernhardt, Row and much, much more.

More about BedGear Performance: Founded in 2009, BedGear is the rapid growth, global lifestyle brand of Performance bedding for people that want to achieve more out of life. BedGear has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BedGear is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BedGear currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything! Learn more at BedGear.com.